Anuva Tech

The internet is being increasingly accessed by mobile devices such as smartphones and tablets. Monitoring and analyzing the behavior of such users will help SEO experts to tailor their strategy towards converting these visitors from casual browsers to loyal customers.

One new change that is sure to be welcomed by all AdWords users is the addition of the Keyword column in their search term reports section. This column displays the exact keyword that was identical to a visitor's query and that was instrumental in displaying your ad.

While you might have used Google PageRank just like many others to determine your link value, Google pays attention to several other factors to do the same.

There are increasing rumors floating around in the Internet world about a possible Yahoo-Facebook partnership to create their own search engine.

It was on the last day of May this year that Google announced a new initiative that enabled shoppers to improve their shopping experience.

A/B testing is now the industry norm. For those who are still uninitiated A/B testing refers to testing two version of a webpage. This form of testing is easy and relatively inexpensive.

You might want to redesign your website for various reasons such as to provide a refreshed look and feel, add several new features, deliver new information, etc.

Google Drive offers tremendous potential for you to enhance your business since you can manage all your spreadsheets, documents, and your presentations from any computer, laptop, tablet, or mobile device with an internet connection.

HTML5 holds immense potential for innovative products, especially in the field of mobile ads. Creation and implementation of ads on mobile devices will become almost limitless and allow ad creators to let their imagination run free.

Google has announced several changes in AdWords to make bulk editing easier and faster. If your AdWords bids need an adjustment for thousands of keywords then this feature will go a long way in making your campaign a lot quicker and easier.

Operating multiple domains that offer exact or somewhat similar products requires detailed monitoring. You might wish to monitor and manage conversions across multiple domains so as to optimize your marketing strategy.

Google had already announced that they planned to make changes as well as improvements to their AdWords impression share reporting feature that was released on October 1, 2012. The company has officially launched the update with several changes and improvements.

Google has improved the look of their results pages as well as provided added features to help locate your desired website in a quicker manner.

Google's In-Page Analytics is an excellent tool that provides reports on click-through rates of your website. You can easily analyze performance of each webpage and make improvements to enhance the quality of your website.

Infographics provide an excellent option to catch the eyes of your target audience as well as attract major search engines. If you wish to use this strategy to increase footfalls and conversions to your website, then here are a few helpful tips to create and publish stunning infographics.

Many website owners have not yet comprehended the powerful effects of blogging to improve rankings. Local SEO can help propel a website ahead with higher rankings as well as enhance website visibility at the same time.

With recent updates of search algorithms by major search engines such as Google, and Bing, the rel=author feature is all set to assume greater importance in coming times.

At the start of 2012, Google had announced Google+ Local that enhanced local searches to help visitors locate your favorite hotel or museum with ease. Many cities across the globe such as Madison, San Diego, Portland, etc., were included in this project.

You can make a new Analytics account if you do not have one. There are several details that can be uncovered once you link AdSense with Analytics.

Google has studied mobile and tablet usage during National Holidays to find out if there was any difference in user activity such as in searches and ad clicks.