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Google has decided to phase out its OneBox feature that displayed medical information to their users and replace it with a new feature in Knowledge Graph.

If you are one such advertiser then the recent introduction of targeting with unstructured data in display advertising allows you to dig deep into the available data.

The biggest visible change in text ads on Google Display Network is the presence of a bold new arrow that can be clicked by interested viewers.

Google has improved the look of their results pages as well as provided added features to help locate your desired website in a quicker manner.

User reviews can provide a lot of desired and sometimes undesired information about the status of your marketing campaign.

One new change that is sure to be welcomed by all AdWords users is the addition of the Keyword column in their search term reports section. This column displays the exact keyword that was identical to a visitor's query and that was instrumental in displaying your ad.

Google's In-Page Analytics is an excellent tool that provides reports on click-through rates of your website. You can easily analyze performance of each webpage and make improvements to enhance the quality of your website.

It was only in February of this year that Google announced enhanced sitelinks on desktop search ads. Google combines closely related search ads with multiple sitelinks and displays the enhanced sitelinks on desktop search.

Your online B2B campaign will pay rich dividends only if you avoid several common blunders that might delay your ROI even as you miss out on vital clues that could provide improved returns in future campaigns. Mentioned below are a few common blunders that might not provide the best results on your B2B paid search accounts.

Reconnecting with your customers and keeping track of customers or potential customers is a challenging task. However those who achieve this with ease do reach their target audience.

Google continues to do its bit in helping curb copyright violations by improving its search algorithm that now pushes violating websites further down the displayed results. Google will implement its revised search algorithm from next week that considers valid copyright removal notices for any website to determine its rankings.