Google has studied mobile and tablet usage during National Holidays to find out if there was any difference in user activity such as in searches and ad clicks.
Google's In-Page Analytics is an excellent tool that provides reports on click-through rates of your website. You can easily analyze performance of each webpage and make improvements to enhance the quality of your website.
Those that currently use DoubleClick or are thinking of using it have some good news. DoubleClick is bringing new updates that will make managing bids an even more pleasant experience.
As you know, visitors that arrive at your website will hover on for just a few seconds and will click away to another website if you fail to impress them instantly.
Bidding on competitor-based keywords is controversial to say the least. Some SEM account managers do not approve of this; however, this tactic can deliver results if implemented correctly.