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Today people talk online, via social medial platforms, more than they do in real life. Now this presents a few questions to marketers as to how to use all the social medial platforms and how to measure its impact.

Marketing professionals are forever grappling with the twin issue of quantifying social media value and how to make the best use of it in terms of ROI. To make this a little simple here is a short guide how you can map social media strategy and assign meaningful key performance indicators so that your business goals can be measured.

Twitter offer excellent opportunities to boost traffic. However, aiming for similar results you need to leverage your social SEO data to optimize your Twitter campaign for far better results.

As you all know that socializing has immense benefits and blogging and staying connected with your friends, social contacts, customers, as well as potential customers is one way to do it. Till date Blogger allowed you to increase your readership, have a dialogue with your target audience, and share what is in your mind at that moment.

The internet is being increasingly accessed by mobile devices such as smartphones and tablets. Monitoring and analyzing the behavior of such users will help SEO experts to tailor their strategy towards converting these visitors from casual browsers to loyal customers.

Facebook is trying to introduce innovative features as well as boost its income at the same time. The company has introduced the Collections feature on a test basis in a bid to bring together buyers and sellers by allowing members to select, tag, share, and sell products through their website.

Many website owners have not yet comprehended the powerful effects of blogging to improve rankings. Local SEO can help propel a website ahead with higher rankings as well as enhance website visibility at the same time.

Infographics provide an excellent option to catch the eyes of your target audience as well as attract major search engines. If you wish to use this strategy to increase footfalls and conversions to your website, then here are a few helpful tips to create and publish stunning infographics.

The economy seems to be turning around and this is the right time to attend expos and conferences related to your industry. The idea is to keep up with all the new developments to stay competitive as we head towards the holiday season of 2012.

There is no doubt that shoppers today are far smarter than they were five years back. Today's shoppers use the internet search, social recommendation, and apps on smartphones to make well informed purchases.

Search engines as well as social engines have realized the true power of Semantic Technology and have been increasingly using this feature to deliver far more intelligent results.