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Google has improved the look of their results pages as well as provided added features to help locate your desired website in a quicker manner.

In addition to receiving and tracking your target web traffic, you also need to track visitors that might just end up at your home page or any other landing page and exit without visiting any other page on your website. This "bounced" traffic can be calculated using the "Bounce Rate" feature in Google Analytics tool.

Google's In-Page Analytics is an excellent tool that provides reports on click-through rates of your website. You can easily analyze performance of each webpage and make improvements to enhance the quality of your website.

Recently Google provided some tips that helped in the creation of high quality sites for AdSense. Today they released some more information on the type of sites and web pages that can bring in more revenue.

Google had recently informed users about the improvements they have made on the payments page. The new improvements were aimed at improving your overall experience; this was done after taking into account all the feedback they received.

There is no doubt about Google's ability to fight spam in rankings. This fact puts immense pressure on local search systems as small and large businesses try to outdo each other to be on the first page of search results.

At the start of 2012, Google had announced Google+ Local that enhanced local searches to help visitors locate your favorite hotel or museum with ease. Many cities across the globe such as Madison, San Diego, Portland, etc., were included in this project.

You can make a new Analytics account if you do not have one. There are several details that can be uncovered once you link AdSense with Analytics.

Complete.com just finished a study and came out facts that some people knew all along. In search marketing the first place listing is all that matters.

Google has responded positively to user requests that clamored for real time traffic reporting for each profile. Google has finally released this feature in their Real Time Analytics tool.

The Penguin update implemented by Google recently was an attempt to punish only websites that engaged in unethical Black Hat SEO techniques to boost page rankings. These techniques included using links from sites that Google has already flagged as being dubious or untrustworthy.