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Google had introduced its Mobile Apps Analytics tool on June 29, 2012. This vital tool was introduced keeping in mind the growing usage of mobiles as internet devices to use more than 600,000 apps offered in Google Apps itself.

Google had already announced that they planned to make changes as well as improvements to their AdWords impression share reporting feature that was released on October 1, 2012. The company has officially launched the update with several changes and improvements.