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A/B testing is now the industry norm. For those who are still uninitiated A/B testing refers to testing two version of a webpage. This form of testing is easy and relatively inexpensive.

Of late many have asked Google whether website testing affects the sites performance in terms of search results. Google is thrilled to know that you are indeed testing and asking these questions pertaining to A/B testing and multivariate testing.

Attention Webmasters of all levels! Today Google is going to launch a newer version of the rich snippet testing tool. This tool will henceforth be called 'Structured data testing tool.' There are several improvements to this tool.

Facebook is trying to introduce innovative features as well as boost its income at the same time. The company has introduced the Collections feature on a test basis in a bid to bring together buyers and sellers by allowing members to select, tag, share, and sell products through their website.

Google had tested their Mobile App Analytics through over 5,000 mobile app developers in closed beta form.

After successfully testing the beta version of Dynamic Search Ads to improve leads and conversions for AdWords users, Google now offers this vital feature to all advertisers in the coming days.

Google had introduced their website testing feature in its Google Analytics tool under their Google Analytics Content Experiments program in June 2012.