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With the Holiday Season just around the corner, online shoppers could be ready with their credit cards in one hand and their computer mouse on the other.

It was on the last day of May this year that Google announced a new initiative that enabled shoppers to improve their shopping experience.

There is no doubt that shoppers today are far smarter than they were five years back. Today's shoppers use the internet search, social recommendation, and apps on smartphones to make well informed purchases.