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A/B testing is now the industry norm. For those who are still uninitiated A/B testing refers to testing two version of a webpage. This form of testing is easy and relatively inexpensive.

Whether you like it or not enhanced campaigns are going to have an impact on your ability to segment, structure, and optimize your campaigns. The impact, whether positive or negative, is debatable. However, it is recommended that you research and get to know how the transition will affect your business and campaign management.

Google has responded positively to user requests that clamored for real time traffic reporting for each profile. Google has finally released this feature in their Real Time Analytics tool.

Merchants including retailers that have been using Google Shopping to promote their products and services will be happy to learn that Google has improved this tool for better positioning, which in turn will help them witness increased web traffic to their websites.