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Marketing professionals are forever grappling with the twin issue of quantifying social media value and how to make the best use of it in terms of ROI. To make this a little simple here is a short guide how you can map social media strategy and assign meaningful key performance indicators so that your business goals can be measured.

Today people talk online, via social medial platforms, more than they do in real life. Now this presents a few questions to marketers as to how to use all the social medial platforms and how to measure its impact.

Many website owners have not yet comprehended the powerful effects of blogging to improve rankings. Local SEO can help propel a website ahead with higher rankings as well as enhance website visibility at the same time.

When video game maker Bethesda Softworks wanted to create hype around their new action video game Dishonored, they decided to use Rich Media Designs for Mobile from Google.

When an organization sanctions or makes provision for a marketing or advertisement budget they factor in all the different media that are used to spend this amount. However, very few actually try and analyze which medium contributed most to actual conversions.