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Almost everyone in the developed world and more than half in the developing world have some kind of handheld device. More people access the internet on the go via their mobiles.

At the start of 2012, Google had announced Google+ Local that enhanced local searches to help visitors locate your favorite hotel or museum with ease. Many cities across the globe such as Madison, San Diego, Portland, etc., were included in this project.

The internet is being increasingly accessed by mobile devices such as smartphones and tablets. Monitoring and analyzing the behavior of such users will help SEO experts to tailor their strategy towards converting these visitors from casual browsers to loyal customers.

As you know, visitors that arrive at your website will hover on for just a few seconds and will click away to another website if you fail to impress them instantly.

In our earlier blogs, we have provided vital tips on how to improve user experience for visitors that arrive at your website including those that arrive by using different devices.

Bidding on competitor-based keywords is controversial to say the least. Some SEM account managers do not approve of this; however, this tactic can deliver results if implemented correctly.

In addition to receiving and tracking your target web traffic, you also need to track visitors that might just end up at your home page or any other landing page and exit without visiting any other page on your website. This "bounced" traffic can be calculated using the "Bounce Rate" feature in Google Analytics tool.