"Pop quiz: The following messages have what in common? * Frances Osborne's The Bolter is an Oprah Winfrey Book Club selection. Buy it now. * 75% of guests who stay in this hotel reuse their towels. Join them and reuse your towel to help save the environment. * Any money you donate will go to Rokia, a seven-year-old girl who lives in Mali, Africa. The answer? They all use principles of behavioral economics to influence their audience's decisions. And you can too. Nonprofit marketers and fundraisers often base important strategic and tactical choices on thinking grounded in established theories and practices, including direct marketing and economics. But what about established psychological theories? Enter behavioral economics."

Ripple effect of service user/consumer evangelists on your brand.

Power of web video to influence & persuade: how are you using your video in your services and for service users?

CLP & Angels have proved an instance where right hand side diagram does not work !!! - hurrah ;-)

check out how there are ways of users sharing pictures from their albums. So, angels taking photos of events could post them to the CLP Facebook page ;-) Also, you can embed zazzle shop (printing on demand). check it out. Again, this can link to our web and etrategy, starting off with the spaces that angels use, to influence others ;-) fab!

look at wot the yanks are doing! raising funds for charities via internet and social media! using the power of "social influence" - like "super charged angels"

Enduring Ideas: The SCP Framework In one of a series of interactive presentations, McKinsey director emeritus John Stuckey comments on SCP, a framework that illustrates the influence of an industry's structure on the conduct and performance of industry players, and the effects of external shocks on all three.

Putting science of influence to work in fundraising: The Power of Persuasion - Standford Social Innovation (free PDF). This is based on the psychological principles found in the authors book! - by the same title

Like CLP's angels

glad you liked it ;o)

persuasion and ways to influence behaviour ;-)

side companion reading to go with your "guerilla marketing"