A new way to measure word-of-mouth marketing - McKinsey Quarterly - Retail & Consumer G... - 0 views
Enduring ideas: The SCP Framework - The McKinsey Quarterly - SCP Framework - Strategy -... - 0 views
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Enduring Ideas: The SCP Framework In one of a series of interactive presentations, McKinsey director emeritus John Stuckey comments on SCP, a framework that illustrates the influence of an industry's structure on the conduct and performance of industry players, and the effects of external shocks on all three.
Enduring ideas: The GE-McKinsey nine-box matrix - The McKinsey Quarterly - Enduring ide... - 0 views
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Enduring Ideas: The GE-McKinsey nine-box matrix In one of a series of interactive presentations, McKinsey alumnus Kevin Coyne describes the GE-McKinsey nine-box matrix, a framework that offers a systematic approach for the multibusiness corporation to prioritize its investments among its business units.
How Web 2.0 is changing the way we work Andrew McAfee - McKinsey Quarterly - Business T... - 0 views
Unlocking the elusive potential of social networks - McKinsey Quarterly - Marketing - D... - 0 views
Understanding online shoppers in Europe - The McKinsey Quarterly - online shoppers Euro... - 0 views
Strategic planning: Three tips for 2009 - The McKinsey Quarterly - Strategic planning t... - 0 views
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