Museums Are Embracing Selfies, Social Media, and Virtual Reality - The Atlantic - 2 views
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John Evans on 28 Oct 16"Earlier this year, at the Whitney Museum of American Art, in New York, visitors paraded through the fifth floor to see a retrospective dedicated to the abstract expressionist Frank Stella. Although many of the works on display were four or five decades old, in some ways the show felt tailor-made for the Instagram age: a riot of vibrant colors and textures, 20-foot-long reliefs, and sculptures as jagged and dynamic as 3-D graffiti. Visitors one busy Saturday afternoon stopped in front of artworks, lined up shots on their phones, snapped a few photos, and then moved on to the next piece. Some paused briefly to consider a particular painting; more stared down at their screens, furiously filtering. Few noticed an elderly gentleman sitting on a bench in one of the smaller rooms, watching the crowd engage with his work. The only visitor in the gallery not clutching a phone was Stella himself. Museum directors are grappling with how technology has changed the ways people engage with exhibits. But instead of fighting it, some institutions are using technology to convince the public that, far from becoming obsolete, museums are more vital than ever before. Here's what those efforts look like."