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Level 4: Individual, Networked, Social Interaction with Content (Me to We with Museum) This is the level where web 2.0 sits. Individuals still do their interacting with the content singly, but their interactions are available for comment and connection by other users. And the architecture promotes these connections automatically. For example, on Netflix, when you rate a movie highly, you don’t just see how others have rated it; Netflix recommends other movies to you based on what like-minded viewers also rated highly. By networking the ratings, tags, or comments individuals place on content, individuals are linked to each other and form relationships around the content. A successful level 4 experience uses social interaction to enhance the individual experience; it gets better the more people use it. The social component is a natural extension of the individual actions. Which means, perhaps, users are ready for…

As always, comments are encouraged—and in this case, strongly desired as I work on refining this content for the article.

using web 2.0 to promote civic discourse in museums, I’m developing an argument about the “hierarchy of social participation.” I believe that, as with basic human needs, experience design in museums (and for other content platforms) can occur on many levels, and that it is hard to achieve the highest level without satisfying, or at least understanding, those that come before it. One of the impediments to discourse in museums is that fact that designers want to jump straight from individuals interacting with content to interacting with each other. It’s a tall order to get strangers to talk to each other, let alone have a meaningful discussion. And so, I offer the following hierarchy of social participation.

Josh: Diigo is a web-based tool for what the company is calling "social annotation." It lets users highlight, annotate (via sticky notes), and clip information from any web site. What I think makes Diigo potentially very useful is that you can share your annotations, clippings and bookmarks with a group. For students and professors I think Diigo could help groups organize their thoughts and research for team projects. Marshall reviewed them a year ago for TechCrunch.

Marshall: I like Diigo a lot, but I haven't kept using them in the time since I first reviewed them. The new Webslides feature looks like it could come in handy and the groups looks solid

I don't know how many more features this product needs. There are already so many! I think they need to focus on finding distribution channels for what they've already built.

Diigo lets you highlight and share the web. Diigo 3.0 promises a next generation social bookmarking and annotation service that enables users to increase research productivity, readily exchange information, and connect with others who share their interests and concerns. Forget mere bookmarking, instead highlight portions of web pages, add sticky notes and create your own personal digest of the web with your collection of highlights for leisure reading. Easily search, access, sort and share this collection later. The new Diigo combines the best of social networking, bookmarking, highlighting, and annotating to let people discover, save, and share the information that is important to them. Enter Social bookmarking 2.0!

Turning bookmarks and feeds into interactive slideshowsTeaching with technology does not allow you to relax or stay idle. New tools appear, I think, every minute! I was fascinated by the new tool - WebSlides and Diigo, that turn bookmarks and feeds into interactive slideshows. See it for yourself and enjoy using Diigo and WebSlide!

Website annotation tool Diigo will officially announce its new WebSlides feature next week. The new widget is an embeddable player that presents feeds or bookmarks as live web pages in an interactive slideshow format, complete with full page content including links, comments, and ads. The widget can be sent to friends and colleagues or placed on websites, blogs, and social networks. A bit of good news for publishers: every slide view will actually register a page view for the content owner. WebSlides also enables Diigo users to highlight important sections and annotate pages on the fly with sticky notes. Users can also bookmark, tag, share, and clip content from the pages in WebSlides for future reference in their own Diigo online folders. To set up a WebSlides presentation, you simply enter a feed or list of bookmarks, add background music or voice narration, and click “Play”. There is a lot of competition in the website annotation space, but Diigo’s WebSlides is the first slideshow widget to preserve total page content. Combined with Diigo’s research capabilities, WebSlides makes for a great product. The company will be presenting in the TechCrunch40 demo pit next week.