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Diigo @ DEMOfall 07 - A True 3D Information App?

Diigo.com announced their re-launch today with an information network unlike any we have seen in  scope or capability. The new Diigo network being unveiled at DEMOfall 07 creates global communities around data, information, interests and knowledge. These new communities engage and connect people around the content they collect and use. Diigo is already one of the most useful bookmarking and research sites on the Web. The integration of Webslides and the power of "writing the Web" makes Diigo perhaps the Web's first truly 3 dimensional tool. I spoke with Diigo Co-Founder Maggie Tsai on Friday about their deep and groundbreaking vison. I covered Webslides a couple of weeks ago, but honestly did not envision the depth or scope of Diigo's potential. Maggie demonstrated the capability of a development nearly as complex and difficult to encapsulate as the semantic search engine's technology. The simple truth of Diigo combined with Webslides is that with continued refinements Diigo could well be the mega site imagined by many for Web 3.0. Diigo Plus Webslides Diigo users can create groups, lists, collaborative forums, do research, annotate or comment on pages and essentially build layers of data and knowledge atop any Web page. The concept of a multi-layered Web is difficult to grasp, but Maggie's team have begun to capture the power of what content-centric (their word my understanding) collaboration can do. "Writing" to the Web via sticky notes, annotations and highlighted elements combined with various collaborative elements is power for more than doing a research project. With the addition of Webslides - essentially an interactive, selective browser/player within a browser - Diigo provides a multifaceted platform for unbelievable collaboration and monetization potential. Diigo also unveiled another crucial element for "directing" data at users with their Webslides embeddable widget. This tool allows users to embed Webslides bookmark or RSS shows inside pages and blogs. These shows can be customized to express any number of topical or thematic blog posts, topical articles, product reviews, real estate offerings or just about anything one can imagine.

A Tall Order Diigo is certainly a fantastic individual or collaborative research tool, but inserting a platform like this into what we might call "the hub" (the center of what people do) of the Web has deeper implications. Bookmarking and social networking has seen massive appeal. The idea of wrapping users up in this core of data and knowledge has been touched upon by sites like Wikia, Digg, Stumble Upon, Facebook and many others in the various venues. All of these great sites gather content that is acted on and sometimes enhanced by users, but the data remains rather static or 2 dimensional for the user. Stumbled Upon comes closest to letting users "filter" the Web and its data but even there the great volume of information is lost or scattered with time. Diigo's methodology effectively turns Diigo into a Web within a Web of filtered, searchable and dynamic information.

Diigo goes a step further. Diigo is really more like a mash-up of social bookmarking and social networking. It is as if Facebook and del.icio.us had a child and named it Diigo. Like del.icio.us, Diigo allows you to post your bookmarks online, tag them and share them. However, Diigo allows to to create a network of friends and see what their recent activity is - much easier to see the new items bookmarked by your friends than in del.icio.us. There is also a comment wall which allows for friends to engage in conversation or discussion about sites. Additionally, Diigo allows you to create lists in addition to tags. Tags allow for a dynamic set of resources to be viewed. Lists allow you to create a static set of resources when necessary. It is another option for organizing bookmarked sites. You can also designate sites as favorites. Finally, Diigo allows you to create groups so that people who might have something in common can share bookmarks with the group that they think the other members of the group might find interesting. Diigo is quickly becoming a favorite resource from what I can tell by listening in the twitterverse. Good site to check out.

Thanks for a great post. Interesting “analogy” Like to add: Diigo’s web annotation (the ability to add highlight, sticky notes) to any part of a webpage is another very unique and core competence of Diigo’s offerings. As you read on the web, instead of just bookmarking, you can highlight portions of web pages that are of particular interest to you. You can also attach sticky notes to specific parts of web pages. Unlike most other web “highlighters” that merely clip, Diigo highlights and sticky notes are persistent in the sense that whenever you return to the original web page, you will see your highlights and sticky notes superimposed on the original page, just what you would expect if you highlighted or wrote on a book! Moreover, all the information — highlighted paragraphs, sticky notes, and the original url — are saved on Diigo servers, creating your personal digest of the web, your own collection of highlights from the web - ones that are meaningful to you!