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Here's another video clip displaying a form of rhetoric. This time, the video appeals to the pathos form. Even though the clip has no spoken audio, the message is very clear. The creator of the video decided to use an approach that makes the viewer feel a sense of guilt. The somber sounding string ensemble playing over footage of chickens, cows, and pigs is enough to make anybody think twice before biting into their next cheeseburger. This form of rhetoric may be he most effective of the three varieties, because of its ability to make a deep-rooted connection with the viewer through their emotions.