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Taylor Rowand

D#4 HW#1 Balance - 0 views

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    Well balanced website that evenly distributes the page weight between the interactive menu and information related to choices made. Color is used very intuitively.
Shay O'Neill

Rehtoric link D2 HW 2 - 0 views

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    Traditional textbook rationales for the technical writing course locate the essence of technical writing in objectivity, clarity, and neutrality, and the need for teaching it in its usefulness to employers. Such rationales, however, are unable to accommodate a notion of ethics and responsibility: if the writer merely serves the interests that employ her by reporting facts in an objective way, how can she exercise choice when ethical problems arise? An alternative view is to see technical writing as always rhetorical and involved with potentially conflicting agendas and interests, with objectivity, clarity, and neutrality serving merely as stylistic devices in the writer's rhetorical toolbox. Technical writers are rhetoricians who continually make ethical choices in serving diverse interests and negotiating between conflicting demands. The recognition of the fundamental rhetoricity of technical writing is the first step towards accommodating a meaningful notion of ethics into the technical writing curriculum.
Rochelle Drinon

D#13.0, HW#1: Web design techniques and principles from Web Pages That Suck - learn goo... - 0 views

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    I think that this is a really good resource. It lists a lot valid arguments for not doing or doing certain things as far as the design of your page goes. They detail why certain design elements are bad choices and how to avoid them. The site also contains a lot of images and videos that are examples of "web pages that suck." The website is pretty humorous, too.
samantha negrin

Lyrics, albums, songs, artists and more music | LetsSingIt - 0 views

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    I think this website displays balance because of the visual weight of the headline. It's definitely a good choice for the site, the title and what they want people to remember is large and bold "LetsSingIt" and underneath in a much smaller, italic font it reads "your favorite music community" - it has less visual weight. 
ivette munoz

Decline of traditional media - 0 views

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    This article, on the othe other hand, discusses the end of many newspapers due to the current choices of communcation that isn't bringing profit to the mainstream media. Everything that the newspaper provides is available on the internet all the time. This article also discusses the decline of traditional media as well. Television is declining due viewers turning to online resources that is available at all time to the viewer's convience. Another traditional media is the declining of radio.
Alex Portela

D#1 HW#13.1 - 0 views

    • Alex Portela
       
      Ch 1 Page 4 - discusses importance of who the audience is. Demographics play a part in that research.
  • Businesses market products or services through targeted approaches to different segments of the population
  • Demographics affects all the choices a business owner makes in developing a marketing plan
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  • Demographic information includes geographic area, age, income, race, gender and education level. It also includes shopping habits, marital status, number of children and other information about consumer characteristics.
  • Whether the demographics describe national or local markets or small groups such as those within an age range, the information helps you avoid the hit-and-miss marketing method.
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    Ch 1 Page 4 - discusses importance of who the audience is. Demographics play a part in that research.
Alex Portela

D#7 HW# 4.1: Howe Writing Initiative : Teaching Team Writing - 0 views

    • Alex Portela
       
      This is a good comparable site to part of our team writing text. Several factors like editing and proofreading relate more to the details in part 2 chapter 6 in revising team member's work. In relation to part one it does express organization from the beginning and accountability. We have to set deadlines and brainstorm how to structure collaboration for this assignment.
  • Team writing makes invention strategies public and explicit (brainstorming, listing, outlining). Team writing encourages multiple perspectives and multiple drafts. Team writing demands revision, analysis of revision strategies, and makes revision public and explicit. Team writing focuses on the presentation of the final product, encouraging editing and proofreading. Team writing allows writers to recognize differences in style, tone, organization among different writers. Team writing forces writers to reflect on their own and others' strengths, weaknesses, and individual styles and processes of writing. Team writing demands analysis of rhetorical and stylistic choices.
  • FACTORS in SUCCESSFUL TEAM WRITING the degree to which goals are clearly articulated and shared the degree of openness and mutual respect among group members the degree of control writers have over the text the degree to which writers can respond to others who may modify the text the way credit (directly or indirectly) is given an agreed-upon procedure for responding to work in process and for revising/editing
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  • Set deadlines for drafts; devote one whole team meeting to responses/revision of drafts. Develop, as a team, a series of questions for each reader to ask about other writers' drafts; decide, as a team, what you want to look for in each writer's draft Before distributing drafts to the team, each writer should provide a cover letter with the draft, explaining what she/he tried to accomplish, pointing out strengths/weaknesses, and asking readers specific questions about problem areas. Write back to each writer and be prepared to discuss your responses. Provide both positive and negative feedback to writers. Be descriptive, pointing to particular sections or sentences, providing suggestions for revision and explanations of those changes.
  • As the team projects progress, ask students to monitor their progress in writing, by submitting weekly minutes, for example.
  • PLANS FOR COMPLETION What tasks are left to do? How have you divided/assigned them? What do you still need to find? Do you have enough/too much material for your presentation? TEAM PROCESS Describe the way your team is working together. How have you organized the work? Division of tasks? Lead writer? Lead researcher? Lead presenter? Any problems in the team process?
Tana Ingram

American Rhetoric: Definitions of Rhetoric - 1 views

  • Gerard A. Hauser: "Rhetoric is an instrumental use of language. One person engages another person in an exchange of symbols to accomplish some goal. It is not communication for communication's sake. Rhetoric is communication that attempts to coordinate social action. For this reason, rhetorical communication is explicitly pragmatic. Its goal is to influence human choices on specific matters that require immediate attention."
    • Tana Ingram
       
      This definition seems apply more to technical writing than some of the others.
  • John Locke: "[Rhetoric,] that powerful instrument of error and deceit."
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    • Tana Ingram
       
      Ha! This definition makes me think of the bad rap the word "rhetoric" gets from its use by politicans and smooth talkers.
  • The primordial function of rhetoric is to 'make-known' meaning both to oneself and to others.
  • "The strategic use of communication, oral or written, to achieve specifiable goals."
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    Scholarly definitions of rhetoric
kathinunley

Effective Multicultural Communication - Feature Article - World Trade - 1 views

  • he ‘wild card’ these days, of course, is the Internet as it cuts ever mor
  • Successful multicultural communication is more than just translating existing material from English. Rather, it must embrace the social nuance of separate markets.
  • Good multicultural communication has to include the following components:
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  • As global markets continue to expand along national and cultural lines, successful organizations have little choice but to add some degree of multicultural marketing to their strategy if they expect their messaging to be effective
  • As more and more consumers move online, organizations should be taking a particularly close look at their Web initiatives.
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    This was the best link that I found related to transnational communication. It addresses the challenges of multicultural communication in expanding global markets, particularly with respect to the Internet. Organizations need to consider that their Internet marketing will be seen by a world-wide audience.
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    Wow! great in depth information. Good find.
Alina Kurita

D#4 HW#4 - CRAP 4 - 1 views

shared by Alina Kurita on 30 Jan 11 - Cached
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    Contrast- The use of red lettering for the title of the company and well for having a model as the background for the page. With centered bigger letters in the center of the page. With a small picture in the corner scrolling through. Repetition- This can be seen through the small font used for the links on this page. That's all though. Allignment- The menu on the left is all alligned to the left while the menu at the top is in a straight line that looks centered. And in the bottom right corner there's a picture box. Proximitiy- There's a lot of room on the page. There is hardly any pictures posted on here and the picture box that is shown is very small and takes up little room. Same goes for the links where the fonts are small and do not take up any room at all. *Note* There are advertising sustainable styles so I wonder if they were potraying that through the use of saving space?
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    This was a good example Alina. There wasn't too much content and it was aligned very well. Good choice.
Victoria Burch

D#9, HW#3 -WordLingo New Media - 0 views

  • New media rely on digital technologies, allowing for previously separate media to converge. Media convergence is defined as a phenomenon of new media and this can be explained as a digital media.“
  • he most prominent example of media convergence is the Internet, whereby the technology for video and audio streaming is rapidly evolving. The term convergence is disputed, with critics such as Lev Manovich pointing out that the 'old' medium of film could be seen as the convergence of written text (titles and credits), photography, animation and audio recording
  • New Media has become a significant element in everyday life. It allows people to communicate, bank, shop and entertain. The global network of the Internet, for instance, connects people and information via computers.[3] In this way the Internet, as a communication medium of New Media, overcomes the gap between people from different countries, permitting them to exchange opinions and information. Diverse means for this exist even within the context of the Internet, including chat rooms, Instant Messaging applications, forums, email messaging, online video and audio streaming and downloads, and voice-over-internet telecommunications. New Media is defined not only as a communication tool, but also as a tool for the commercial exchange of goods and services.[
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  • transition to new media has seen a handful of powerful transnational telecommunications corporations who own the majority achieve a level of global influence which was hitherto unimaginable.
  • new media follows the logic of the postindustrial or globalised society whereby 'every citizen can construct her own custom lifestyle and select her idology from a large number of choices. Rather than pushing the same objects to a mass audience, marketing now tries to target each individual separately.'
  • "virtual communities" are being established online and transcend geographical boundaries, eliminating social restrictions. Rheingold (2000) describes these globalised societies as self-defined networks, which resemble what we do in real life. "People in vi
  • rtual communities use words on screens to exchange pleasantries and argue, engage in intellectual discourse, conduct commerce, make plans, brainstorm, gossip, feud, fall in love, create a little high art and a lot of idle talk"
  • New Media has been used extensively by social movements to educate, organize, share cultural products of movements, communicate, coalition build, and more.
  • New media can be defined not only as things you can see such as graphics, moving images, shapes, texts, and such. It is also things that cannot be seen, such as a Wi-Fi connection. Like radio or electricity, no one can see the Wi-Fi waves in the air floating through the air. But the Wi-Fi concept can be considered new media. So new media can be either concept-based, refer to a solid object, or both.
  • Any individual with the appropriate technology can now produce his or her online media and include images, text, and sound about whatever he or she chooses. [27] So the new media with technology convergence shifts the model of mass communication, and radically shapes the ways we interact and communicate with one another.
  • even some forms of digitized and converged media are not in fact interactive at all
  • "the global interactive games industry is large and growing, and is at the forefront of many of the most significant innovations in new media" (Flew 2005: 101). Interactivity is prominent in these online computer games such as World of Warcraft and The Sims. These games, developments of "new media", allow for users to establish relationships and experience a sense of belonging, despite temporal and spatial boundaries. These games can be used as an escape or to act out a desired life. Will Wright, creator of The Sims, "is fascinated by the way gamers have become so attached to his invention-with some even living their lives through it" [30]. New media have created virtual realities that are becoming mere extensions of the world we live in.
  • The advertising industry has capitalized on the proliferation of new media with large agencies running multi-million dollar interactive advertising subsidiaries. In a number of cases advertising agencies have also set up new divisions to study new media. Public relations firms are taking advantage of the opportunities in new media through interactive PR practices.
  • New media can be seen to be a convergence between the history of two separate technologies: media and computing.
  • new media can now be defined as "graphics, moving images, sounds, shapes, spaces, and texts that have become computable; that is, they comprise simply another set of computer data.
  • Flew (2002) stated that as a result of the evolution of new media technologies, globalisation occurs. Globalisation is generally stated as "more than expansion of activities beyond the boundaries of particular nation states".[6] Globalisation shortens the distance between people all over the world by the electronic communication (Carely 1992 in Flew 2002) and Cairncross (1998) expresses this great development as the "death of distance". New media "radically break the connection between physical place and social place, making physical location much less significant for our social relationships" (Croteau and Hoynes 2003: 311).
  • Old media
  • involve analog processes
  • as opposed to new media which sample media as a numerical representation in binary code.
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    This is the best article I've found for this topic. It discusses new media in relation to Manovich's article AND actually interrelates Flew's virtual communities article too! I thought that was pretty cool. It also gives examples of what new media is, and how it is affecting our communities through globalization and social change
Mark McLoone

"The Master Switch", digital citizenship, and WWIC - Artichoke - 0 views

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    This article, in terms of WWIC, directly quotes Ford's article. It expands on his thoughts in much further detail.
Merlyn Reyna

D#3 HW#1 Contrast and Meaning - 0 views

  • your grasp of these fundamentals determines your ability to communicate effectively. Without fundamentals, you will flounder when faced with complex design challenges or constraints.
    • Delaney Hensley
       
      some fundamentals being the tips they have given us in the readings so far.
  • These basics of creative communication are consistent across art forms: painting, music, dance, acting, poetry, design, and all other artistic endeavors. I divide them into two categories: vocabulary and grammar.
    • Delaney Hensley
       
      Contrast as well as other fundamentals are not only used in one media of communication it is used in all kinds of communication.
  • nce, angular lines and forms are generally indicative of strength, speed, and masculinity, while rounded lines and forms are generally associated with softness, slower tempo, and femininity.
    • Delaney Hensley
       
      Different lines and textures convey different ideas and feelings.
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  • Moreover, most of the rules of language have exceptions, and some creative modes of communication make little or no reference to rules. Every language is lent nuance, style and character by the way that each individual uses it, and there are exceptions for every grammatical rule.
    • Delaney Hensley
       
      Using funamentals to convey important information is communicating and in a way is like its own language.
  • which are used to define hierarchy, manipulate certain widely understood relationships, and exploit context to enhance or redefine those relationships…all in an effort to convey meaning. Contrast is important because the meaningful essence of any thing is defined by its value, properties, or quality relative to something else. That’s right: nothing has much meaning by itself, which is one reason why design is important.
    • Delaney Hensley
       
      expressing the important information in something is best shown when contrasted. The more a title stands out the more impact it is going to have on the viewer and the easier they will remember that name.
  • contrast is closely tied to human perception and survival instincts, as we’ll examine later, and this makes contrast a powerful and essential tool for designers.
    • Delaney Hensley
       
      it is human insticnt to be drawn to bold information
  • Furthermore, each component is but a piece of the overall project message and objective. With creative uses of contrast, you can influence user choices and compel specific actions.
    • Delaney Hensley
       
      each piece of finished product has its own role, it is important to distinguish that role and convey it appropriately.
  • The function of contrast in defining meaning can be explained by comparing fundamental opposites: dark/light, soft/hard, fast/slow.
  • every element on the page you’re designing has to be positioned, styled, sized, or otherwise distinguished in accordance with its specific importance and place in the overall communicative objective.
  • ontrast helps lead the reader’s eye into and through your layout.
  • Contrast is everywhere and a part of everything we see, do, experience, and understand.
  • Contrast is just one component of design fundamentals.
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    Gives great definitions of contrast and design. I think it will be a great resource now and later.
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    Contrast defines hierarchy, understanding relationships to convey a message.  It is used to hand in hand with the principle of emphasis in order to keep its emphasis.  Every element must be positioned with style, size, and distinguished with a specific importance.  This article gives an idea of how contrast is typically used by giving examples.  
Shannon Ridgeway

Design Basics: Alignment To Add Order To Your Design | Van SEO Design - 0 views

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    My favorite of my choices for the week. This is a great step by step guide with examples and reinforcement of the weekly chapter in the text. The writer definitely knows how to teach the audience the how to of alignment.
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    example of good layout alignment, use of gridlines.
Anastacia Albinda

D#3 HW#1 - 0 views

  • The important thing about contrast is that the elements should be completely different. Not just a little bit different
    • Chris Schultz
       
      You need to use items that aren't too similar, as this would defeat the purpose of contrast
  • Be bold with your font choices but remember to make sure the text is legible
  • Is contrast strengthening your design idea?
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  • contrast
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    This article is one of my favorites because it does more than just tell you how to use contrast but it explains why it is important. It discusses the benefits of using contrast in relevance to web and ad design.  This article is easy to read by its use of number lists and bolded headings. 
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    I liked this website a lot as well. Instead of showing ways in which how to use contrast, it explains three ways that contrast is important. One is that contrast is attractive to the eye, the other is that contrast aids in organization of info, and finally contrast creates focus. A key point that was made that I think is good to emphasize is that "contrast elements should be COMPLETELY different, not just a little bit"
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    This website gives very nice examples and pictures that help explain the contrast principle. I love how attractive to the eye all the images are.
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