Group items tagged Apple - TWC301: Multimedia Writing

Apple's Branding Strategy Delivers Superior Results - Seeking Alpha - 0 views

seekingalpha.com/...tegy-delivers-superior-results

shared by Delaney Hensley on 08 Jun 11 - No Cached

- Delaney Hensley on 08 Jun 11
  
  The apple name is widely known because they make it known. they have a lot of contrast in theirr advertisements and their products are all very sharp designs because of the contrasting color.
  
  <div class="cArrow"> </div><div class="cContentInner">The apple name is widely known because they make it known. they have a lot of contrast in theirr advertisements and their products are all very sharp designs because of the contrasting color.</div>
  
  ...
  
  Cancel
...

Cancel
. In Apple's case, Apple is the corporate brand with iPod being the individual brand. Some companies brand a service or a component of a product "Intel inside".
- Delaney Hensley on 08 Jun 11
  
  companies have the name of their specific product on their packaging as well as the name of the company. the specific name is usually bigger and bolder. For example; apples IPod product has Ipod writen lard on the packaging. along with the apple symbol and the company name smaller.
  
  <div class="cArrow"> </div><div class="cContentInner">companies have the name of their specific product on their packaging as well as the name of the company. the specific name is usually bigger and bolder. For example; apples IPod product has Ipod writen lard on the packaging. along with the apple symbol and the company name smaller.</div>
  
  ...
  
  Cancel
...

Cancel
Apple created a value added difference vs. =their competition (image) based primarily on advertising and "Branding".
- Delaney Hensley on 08 Jun 11
  
  Apple has a very slick design of their products which attracts customers. They also have a very solid well known branding of the apple symbol and the letter "I" that they put infront of product names.
  
  <div class="cArrow"> </div><div class="cContentInner">Apple has a very slick design of their products which attracts customers. They also have a very solid well known branding of the apple symbol and the letter "I" that they put infront of product names.</div>
  
  ...
  
  Cancel
...

Cancel
...1 more annotation...
It provides a fantastic platform for future new products. Consumers will constantly seek out their new products and view them as the next generation with a cool image and technological superiority, It will also provide them with superior pricing power over the long term.
- Delaney Hensley on 08 Jun 11
  
  their solid bright colors mixed with black and white contrsts makes a huge deal in their success.
  
  <div class="cArrow"> </div><div class="cContentInner">their solid bright colors mixed with black and white contrsts makes a huge deal in their success.</div>
  
  ...
  
  Cancel
...

Cancel

Official Apple Store - Buy iPad, iPhone, Mac Computers and Notebooks, iPod and More - A... - 0 views

store.apple.com/us

shared by julian serventi on 23 Feb 12 - Cached

julian serventi on 23 Feb 12

The flow of the page can be seen through the repetition of boxed information throughout the store page. The surrounding edge consisting of mainly text keeps the center of the page, filled with images, at focus with the flow of information/products

<div class="cArrow"> </div><div class="cContentInner">The flow of the page can be seen through the repetition of boxed information throughout the store page. The surrounding edge consisting of mainly text keeps the center of the page, filled with images, at focus with the flow of information/products</div>

...

Cancel

Apple Store - 0 views

www.apple.com

shared by Garrett McConchie on 30 Jan 11 - Cached

Garrett McConchie on 30 Jan 11

I have always thought that this site does an amazing job of being very simple and sleek. I think it follows the rules of C.R.A.P very well and is easy on the eyes. It allows you to go from one thing to the next and not feel overwhelmed with information.

<div class="cArrow"> </div><div class="cContentInner">I have always thought that this site does an amazing job of being very simple and sleek. I think it follows the rules of C.R.A.P very well and is easy on the eyes. It allows you to go from one thing to the next and not feel overwhelmed with information. </div>

...

Cancel

d#2 hw 7-Virtual culture - s.u. - 1 views

tech.fortune.cnn.com/...p-store-hits-10-billion-update

shared by Jessica Guzman on 23 Jan 11 - No Cached

Jessica Guzman on 23 Jan 11

As my understanding of how virtual cultures work I understand that the internet has much to do it with, the reason that I choose Apple is because with its prouducts worldwide people are able to communicate all over the world. With its many apps people have many ways to be able to send all sort of information any where they can reach and well with the internet that makes it nearly anywhere that there is a connection.

<div class="cArrow"> </div><div class="cContentInner">As my understanding of how virtual cultures work I understand that the internet has much to do it with, the reason that I choose Apple is because with its prouducts worldwide people are able to communicate all over the world. With its many apps people have many ways to be able to send all sort of information any where they can reach and well with the internet that makes it nearly anywhere that there is a connection.</div>

...

Cancel

"The Master Switch", digital citizenship, and WWIC - Artichoke - 0 views

Mark McLoone on 26 Mar 11

This article, in terms of WWIC, directly quotes Ford's article. It expands on his thoughts in much further detail.

<div class="cArrow"> </div><div class="cContentInner">This article, in terms of WWIC, directly quotes Ford's article. It expands on his thoughts in much further detail.</div>

...

Cancel

Group items tagged

Apple's Branding Strategy Delivers Superior Results - Seeking Alpha - 0 views

Official Apple Store - Buy iPad, iPhone, Mac Computers and Notebooks, iPod and More - A... - 0 views

Apple Store - 0 views

d#2 hw 7-Virtual culture - s.u. - 1 views

"The Master Switch", digital citizenship, and WWIC - Artichoke - 0 views

Related searches