American Rhetoric: Definitions of Rhetoric - 1 views
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Gerard A. Hauser: "Rhetoric is an instrumental use of language. One person engages another person in an exchange of symbols to accomplish some goal. It is not communication for communication's sake. Rhetoric is communication that attempts to coordinate social action. For this reason, rhetorical communication is explicitly pragmatic. Its goal is to influence human choices on specific matters that require immediate attention."
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John Locke: "[Rhetoric,] that powerful instrument of error and deceit."
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