or the first time ever, the organization has partnered with a social network to share, in its own terms, "some of the most valuable content in the entertainment business."
Why the NFL made Twitter its first social draft pick | Internet & Media - CNET News - 1 views
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video clips will include near-instant replays from Thursday night games, Sunday post-game highlights, analysis, news, and fantasy football advice. Videos will be appended with pre-roll, 5- to 8-second advertisements from Verizon and another unnamed sponsor. Twitter and the NFL will share advertising, though the exact terms of the arrangement are unknown.
Intel Wants Helps from Amazon or Samsung to Launch OnCue Web TV - Peter Kafka - Media -... - 0 views
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Intel executives, who have promised to launch a Web-based pay TV service by the end of 2013, are now looking for a strategic backer to help them fund and distribute the service. If they don’t find one soon, it’s possible the project will be scrapped.
These Are the Biggest Hurdles Facing Social TV | Adweek - 0 views
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Not every TV show is appointment viewing, and it’s safe to assume that not every show will be hashtag TV.
More media consumers are cutting the cable cord | McClatchy - 0 views
Twitter Spoiler Block: Netflix Has Spoiler Foiler for 'Breaking Bad' | Variety - 0 views
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The app takes an aggressive approach, blocking any tweet with the words “breaking” or “bad,” even if they may have nothing to do with the show, or are merely innocent comments on the show’s Emmy win. However, for those who have to wait to watch the finale, it may be better to be safe than sorry.
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“Bad” fans can log into the website through Twitter and view a relatively normal version of their timeline, the only change being that tweets that could contain spoilers are blacked out with a spoiler warning. They have the option of clicking on the tweet to view it, if they so dare.
Nielsen: Commercial Breaks Aren't Twitter Breaks | Adweek - 0 views
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ccording to Nielsen’s SocialGuide service, the heaviest Twitter activity appears to be happening during real-time programming minutes and not commercial breaks. After analyzing data culled from 59 broadcast and cable programs, SocialGuide concluded that nearly three-quarters (70 percent) of all airtime tweets were sent during the actual content.
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when the spot load is light, the share of tweets issued during the breaks is also light. By the same token, when the programming is weighed down by multiple spots, the volume of tweets sent in commercial time rises proportionately.
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in some of the more compelling programs there are spikes in Twitter activity that coincide with significant plot moments
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More media consumers are cutting the cable cord | McClatchy - 0 views
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The vast majority of Americans – 95 percent – still watch television using traditional cable or satellite options, according to Nielsen. But the number of households that choose to opt out of cable or satellite TV is on the rise, from 2 million in 2007 to 5 million in 2013, Nielsen’s data show.
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“This scares the bejesus out of the cable and satellite people,” said Jim Barry, a spokesman for the Consumer Electronics Association in Arlington, Va. “I think it’s going to change the business model.”
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A main driver behind the high cost of cable and satellite in recent years is the expensive license fees networks pay sports leagues to broadcast their games. The cost gets passed on to consumers to pay for the “bundles” of channels they get with their cable satellite subscriptions, whether they plan to watch sports or not.
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Facebook Can't Compete With Twitter On TV - 1 views
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Twitter could be much better than Facebook in certain businesses, and it might be able to make a huge amount of money in that business.
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TV is still the most important player in the advertising industry. The format has an important cultural importance, and it still brings in far more money than Internet video. That is not going to change any time soon according to research, and that will negatively effect Facebook Inc (NASDAQ:FB) as it tries to move into video ads. Twitter has a way around the trend, however.
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TV changes Twitter, Twitter changes TV When a really popular show is on television, the buzz is palpable on the social network. Twitter has noticed and it has begun to push some of its advertising in that direction. The company is planning on launching a TV recommendation service in the months ahead that will add to the perceived relationship between the social network and television in the mind of consumers.
Viacom, Fremantle execs say second screen is key to broadcast strategy - FierceCable - 0 views
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Viacom, for one, is actively using social media applications, such as a subscription-based app for MTV Europe and a soon-to-be-launched "Mon Nick Junior" application targeting preschoolers. It's also studying different demographics, particularly millennial and post-millennials, to glean ideas for additional multiscreen products.
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YouTube and the short-form video content in general is taking a more important place.
Twitter iOS Redesign Focuses on Streams, Media, TV and Photos - Mike Isaac - Social - A... - 0 views
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real aim to is help guide first-timers who have decided to download the app after seeing hashtags or “@” signs on TV ads.
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Instead of taking days or weeks to figure out what’s so cool about Twitter, for instance, a newcomer could instantly stumble into a conversation happening about their favorite prime-time drama, during the very moment that show airs.
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Much of the idea behind the overall redesign is to combat the massive user churn and retention problems
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Twitter is experimenting with another stream dedicated solely to TV-related tweets and conversations, one which will likely find its way into Twitter's redesigned app.
Video, TV and social: Meet the 5 startups that just graduated Turner Media's latest acc... - 2 views
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Tomorrowish’s claim to fame is saying that it has the only social media DVR. The company takes the US East Coast conversation during prime time, curates it, saves it, and then brings it together with the West Coast airings.
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For brands, Tomorrowish will give them more engagement with viewers on social media, sponsored content, and celebrity conversations. Diving into the Social TV, it will work across all platforms so that viewers can interact with shows on mobile devices, TV, or computers. There’s also a mobile API that developers can tap into.
MediaPost Publications Clyp Job: Invidi Teams With Ad Tech Start-Up To Build TV's Progr... - 0 views
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the biggest developer of addressable TV advertising technology, Invidi, is partnering with Clypd, a promising ad technology start-up that wants to create marketplace for buying and selling TV that works just like online’s programmatic exchanges.
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a wide variety of technology players have set their eyes on transforming the $60 billion-plus TV advertising marketplace, including big agency holding companies, their trading desks, and online video technology companies such as Tremor Video, YuMe and Adap.tv, which is being acquired by AOL and recently became the preferred video ad-buying platform for Interpublic’s Mediabrands.
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the reason the deal between Invidi and Clypd is significant, is that Invidi is the only player to have built and deployed the kind of addressable TV advertising technology that will enable advertisers and agencies to target and buy audiences the way they buy online audiences -- at the individual level.
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ad technology start-up that wants to create marketplace for buying and selling TV
Social TV mentions in This Week in Social Media - 0 views
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Please have a look at the first 6 links in the "Industry" section of this post - each is suggestive, but together there is a cumulative effect.
MediaPost Publications Study: Consumers Prefer Netflix, Hulu, Redbox to TV Everywhere 0... - 0 views
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More than two-thirds of smartphone and tablet users haven’t downloaded their pay-TV provider’s app, and nearly three-quarters never buy movies to watch from the VOD service.
Intel Media aims to remake TV with its own technology | OregonLive.com - 0 views
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