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Carri Bugbee

These Are the Biggest Hurdles Facing Social TV | Adweek - 0 views

  • Not every TV show is appointment viewing, and it’s safe to assume that not every show will be hashtag TV.
Carri Bugbee

Chromecast Is What Google TV Should Have Been - 1 views

  • Chromecast lets your stream online content to your TV and control it via your new Nexus 7 (also introduced today, along with Android 4.3) or any Android device running version 2.3 or later
  • Unlike Apple's AirPlay, which can stream content directly from mobile devices to Apple TV, Chromecast pulls content from the cloud. The benefit: If the person initiating the Chromecast leaves the house, someone else can continue controlling the viewing experience with a different Cast-enabled device. It also won't drain the battery of your device.
  • Like most Google TV devices, it comes with a separate and overly complex remote control. The remote control for Chromecast will be your favorite mobile device (yes, it even beats your iPhone). It's very un-remote like: No special interface or buttons. Since Chromecast revolves around apps, the app remains the interface. If you know Netflix, you know how to work Chromecast.
  • ...2 more annotations...
  • By the way, I wasn't certain that Chromecast marked the end of Google TV until I saw its still-in-beta ability to project Chrome web tabs onto any HDTV. Simply open a tab and choose the Cast icon. Even better, you only see the tab — not your whole desktop or mobile device home screen. This is smart and vastly simpler than trying to navigate the Web on Google TV
  • The clear hurdle, though, is whether or not TV manufacturers "burned" by Google TV can trust Google again with living room tech.
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