Viacom, Fremantle execs say second screen is key to broadcast strategy - FierceCable - 0 views
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Viacom, for one, is actively using social media applications, such as a subscription-based app for MTV Europe and a soon-to-be-launched "Mon Nick Junior" application targeting preschoolers. It's also studying different demographics, particularly millennial and post-millennials, to glean ideas for additional multiscreen products.
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YouTube and the short-form video content in general is taking a more important place.
