Nielsen adapts to track 'TV-free' homes - Business - CBC News - 0 views
-
Nielsen Co. started labelling people in this group "Zero TV" households, because they fall outside the traditional definition of a TV home. There are 5 million of these residences in the U.S., up from 2 million in 2007
-
Unless broadcasters can adapt to modern platforms, their revenue from Zero TV viewers will be zero.
-
For the first time, TV ratings giant Nielsen took a close look at this category of viewer in its quarterly video report released in March. It plans to measure their viewing of new TV shows starting this fall, with an eye toward incorporating the results in the formula used to calculate ad rates.
- ...3 more annotations...