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Carri Bugbee

Nielsen: Commercial Breaks Aren't Twitter Breaks | Adweek - 0 views

www.adweek.com/...s-aren-t-twitter-breaks-152507

socialTV social TV television social twitter commercial breaks ads advertising

shared by Carri Bugbee on 23 Sep 13 - No Cached
  • ccording to Nielsen’s SocialGuide service, the heaviest Twitter activity appears to be happening during real-time programming minutes and not commercial breaks. After analyzing data culled from 59 broadcast and cable programs, SocialGuide concluded that nearly three-quarters (70 percent) of all airtime tweets were sent during the actual content.
  • when the spot load is light, the share of tweets issued during the breaks is also light. By the same token, when the programming is weighed down by multiple spots, the volume of tweets sent in commercial time rises proportionately.   
  • in some of the more compelling programs there are spikes in Twitter activity that coincide with significant plot moments
  • ...1 more annotation...
  • Last month, Nielsen released a study suggesting that the volume of tweets related to a given broadcast “caused significant changes in live TV ratings” 29 percent of the time.
Carri Bugbee

Twitter Spoiler Block: Netflix Has Spoiler Foiler for 'Breaking Bad' | Variety - 0 views

variety.com/...eaking-bad-spoilers-1200662567

socialTV social TV television tv social twitter spoler hashtags Netflix

shared by Carri Bugbee on 24 Sep 13 - No Cached
  • The app takes an aggressive approach, blocking any tweet with the words “breaking” or “bad,” even if they may have nothing to do with the show, or are merely innocent comments on the show’s Emmy win. However, for those who have to wait to watch the finale, it may be better to be safe than sorry.
  • “Bad” fans can log into the website through Twitter and view a relatively normal version of their timeline, the only change being that tweets that could contain spoilers are blacked out with a spoiler warning. They have the option of clicking on the tweet to view it, if they so dare.
Carri Bugbee

Nielsen and Twitter Unveil Social TV Metrics, Showing How Little Tweets Line Up with Ra... - 0 views

variety.com/...ine-up-with-ratings-1200702169

nielsen social metrics variety socialTV social TV television TV analytics measurement ratings

shared by Carri Bugbee on 07 Oct 13 - No Cached
  • ne thing is immediately clear: There is practically no overlap between the most-tweeted shows on TV and the highest-rated shows.
  • Seen through a Twitter lens, the No. 1 television show for the week of Sept. 23 to 29 was AMC’s “Breaking Bad” by a mile, with 9.28 million people seeing tweets about the show’s finale — but the episode wasn’t even among the top 20 in total viewership for the period, according to Nielsen primetime ratings.
  • But the divergence between the top shows Americans actually watch on TV and what they talk about on Twitter illustrates that there is not a strong correlation, today, between the two mediums. Only one show, two airings of NBC’s “The Voice,” appear in both top 10 rankings.
  • ...3 more annotations...
  • the data shows the Twitter TV audience for an episode is, on average, 50 times larger than the authors who are generating tweets.
  • In its IPO filing, Twitter said the Nielsen Twitter TV Rating will “not directly generate revenue” but said, “we believe (it) will enhance our attractiveness to users and advertisers.”
  • Facebook, which has a total user base more than five times the size of Twitter’s, is playing catch-up to Twitter in trying to provide a similar guide for how social activity on its service relates to TV. Last week, Facebook began sharing weekly data about interactions among U.S. users for about 45 broadcast shows in primetime with ABC, CBS, Fox and NBC and a few other partners.
  • Carri Bugbee on 07 Oct 13
     
    There is practically no overlap between the most-tweeted shows on TV and the highest-rated shows.
Carri Bugbee

BBC Study Confirms Tablets' Growing Role In TV Consumption, But Also That TV Remains Su... - 0 views

techcrunch.com/...t-also-that-tv-remains-supreme

second creen 2nd screen television socialTV social TV TV

shared by Carri Bugbee on 28 Mar 13 - No Cached
  • TV remains first screen. “In breaking news situations, users turn to television as their primary and first device (42%), with the majority (66%) then turning to the internet to investigate stories further.
  • 25-34 year-old professionals are the biggest “news enthusiasts.” But that enthusiasm is still TV-first, other screens second
  • Some 43% of tablet owners say that they watch more TV now than they did five years ago. 83% say they use tablets alongside TV.
Carri Bugbee

Twitter says TV tweeters make better viewers » Digital TV Europe - 0 views

www.digitaltveurope.net/...v-tweeters-make-better-viewers

advertising socialTV social TV Twitter ads viewers

shared by Carri Bugbee on 28 Jan 14 - No Cached
  • Twitter users recall TV advertisements at a far greater rate than non-users, according to an upcoming study from the social media platform.
  • There’s a 37% increase in ad recall among people watching TV and tweeting,” he said, adding that users tweeting about TV shows are doing so through their airing not during commercial breaks.
  • Delegates were told that four out of five US viewers are regularly using another device while watching TV.
Carri Bugbee

TV x Twitter: New findings for advertisers and networks - 0 views

blog.twitter.com/...s-for-advertisers-and-networks

socialTV social tv television TV Twitter advertising

shared by Carri Bugbee on 08 Feb 14 - No Cached
  • Carri Bugbee on 08 Feb 14
     
    1. #hashtags in TV ads drive positive brand conversation. To analyze the impact of hashtags in TV ads on Twitter earned media, we studied more than 500 television commercials in the consumer electronics category. We analyzed over 63,000 comments in response to those ads, across more than 100,000 television airings. We found that hashtags drive significantly more earned media for brands. TV ads with hashtags had 42% more Tweets about the ads than those without hashtags. 2. Twitter keeps viewers tuned in to advertising. 3. Twitter makes TV ads more effective.
  • Carri Bugbee on 30 Apr 14
     
    People love to watch TV with Twitter. During recent events like #SuperBowlXLVII with over 24.9M Tweets about the game and halftime, or last season's finale of "Pretty Little Liars" with a record-breaking 1.9M Tweets (as measured by Nielsen's SocialGuide) it's clear that TV and Twitter are better together.
Carri Bugbee

Facebook Toys With Twitter-Style Feed Order For Posts About Real-Time Events | TechCrunch - 0 views

techcrunch.com/...facebook-the-moment

socialTV social TV television TV facebook newsfeed edgerank

shared by Carri Bugbee on 10 Aug 13 - No Cached
  • It’s internally testing “Chronological By Actor,” a new way to display updates about live events so they appear in order from most recent to oldest, surrounded by feed posts ranked by its traditional relevance-sorting. It’s not ready yet, but the algorithm test denotes Facebook’s keen interest in stealing Twitter’s real-time social media crown.
  • It revealed it would start publicizing News Feed algorithm changes in blog posts, as well as two changes that have already been rolled out: “Story Bumping,” which bumps stories you haven’t seen yet to the top of the feed, and “Last Actor,” which shows you more feed stories about the people you’ve recently interacted with or viewed the profile of.
  • If you want up-to-the-second information about what’s transpiring in a sports event or breaking news story, Twitter wins. Y
  • ...3 more annotations...
  • Twitter works best when you’re glued to it in the moment, whereas Facebook excels at giving you the most interesting retrospective of what happened while you were gone.
  • Facebook came up with the idea for Chronological By Actor — a way to create a hybrid feed that integrates both relevance and real-time sorting.
  • The only problem is that Facebook said its tests of Chronological By Actor actually reduced Likes, comments, and other signals it uses to gauge News Feed success. That’s why the algorithm change hasn’t been rolled out like Story Bumping and Last Actor.
Carri Bugbee

Making Moves: Dancing with the Stars Premieres with First-ever Facebook Broadcast | Mas... - 0 views

www.massrelevance.com/...-first-ever-facebook-broadcast

mass relevance dancing with the stars #DWTS facebook broadcast TV show

shared by Carri Bugbee on 09 Oct 13 - No Cached
  • Mass Relevance partnered with ABC’s Dancing with the Stars to broadcast Facebook conversations throughout the show - for the first time ever.    
  • Public Feed API allowed Dancing with the Stars to capture conversations happening on Facebook from public feeds and sources. The Keyword Insights API allowed Dancing with the Stars to anonymize, break down, and transform status updates, comments, and likes into demographic data. For the premiere, this meant that as fans and viewers shared their thoughts on Facebook, Dancing with the Stars was not only able to showcase Facebook comments on-air, but also reveal a demographic breakdown of social chatter by age, gender, and location.
  • 88% of content produced on Facebook around the show was created by females.
Carri Bugbee

Google to sunset Google TV brand as its smart TV platform merges with Android - Tech Ne... - 0 views

gigaom.com/...google-tv-rebranded-android-tv

GoogleTV socialTV social TV Android TV television

shared by Carri Bugbee on 11 Oct 13 - No Cached
  • Three years after launching the first generation of Google TV devices, Google is now looking to rid itself of the brand and realign its smart TV platform efforts more closely with Android. The move is part admission that Google TV failed, part hope that Android will eventually find its place in the living room.
  • They are calling it ‘Android TV.’”
  • Google announced earlier this year that it would update Google TV to the latest version of Android, which would allow developers to use the same APIs available on mobile devices.
  • ...3 more annotations...
  • Google recently announced the latest version of Android, code-named KitKat, which could be available as early as next week.
  • So why did Google finally decide to rid itself of the brand? The upgrade to the latest version of Android seems to be the main factor, but chances are that the surprising success of Chromecast made the decision even easier.
  • Not only was Chromecast sold out for weeks, it’s currently the number one selling electronics device on Amazon ,
Carri Bugbee

Twitter, Starcom MediaVest Group Research Shows That Twitter Is Helping TV Ad Campaigns - 0 views

marketingland.com/-starcom-mediavest-group-87780

socialTV social tv television TV Twitter

shared by Carri Bugbee on 26 Jun 14 - No Cached
  • evidence that combining Twitter and TV results in strong gains in brand awareness, TV ad recall, engagement with television shows and sales lift.
  • lab results demonstrate that Twitter’s ability to amplify significant cultural moments, far beyond original broadcast audiences.”
  • The Social TV Lab findings, compiled from various sources, including Nielsen’s Brand Effect for Twitter, Datalogix’s matched household modeling, Twitter’s in-tweet surveys, looked at results for campaigns from 15 U.S.-based SMG clients as well as general social TV engagement.
  • ...4 more annotations...
  • study found that people who use Twitter while watching TV are more engaged with shows and advertising, and therefore more valuable to marketers, than people who watch without Twitter.
  • or brands that used Twitter alongside their TV advertising, the study found on average a 6.9% increase in awareness for exposed audiences and significant increases for exposed and engaged audiences across awareness, intent and favorability measures.
  • sales increases of 4% on average in households exposed to ads on Twitter and TV vs. just TV ads alone.
  • 3. The Twitter / TV Multitasker is Here – and TV Ad Recall is High for them. Only one quarter of tweeting occurs during the ad break, and it was highest during reality shows (27%). This supports existing Twitter research that found viewers who are actively engaging in social media while viewing TV are genuinely paying attention to both screens as TV show tune away is less and ad recall was higher for TV Twitter multitaskers.
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