Social Media - 'Social TV' Boosts Live TV Viewing : MarketingProfs Article - 1 views
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29% of social TV viewers engage in social TV primarily "to advise my network of friends and let them know what's good and bad." Women are more likely than men to share such opinions (36% vs. 21%).23% of social TV viewers engage in social TV primarily "to be connected with others who have similar television program likes and dislikes."
Twitter Dominates Social TV Landscape - 0 views
MediaPost Publications Social Media Chatter Ups Live TV Stats 03/22/2012 - 0 views
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A majority (58%) of heavy engagers -- i.e., consumers who share related thoughts via social networks at least 10 times a week -- report watching more live TV, according to an iModerate Research Technologies study.
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Among some 150 males and females who engage in what Rossow calls “social TV” at least once a week, the emerging behavior has also made these viewers into more active consumers and influencers.
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An increasing number of viewers also "love the social interaction and frequently add shows to their viewing lineup due to social chatter,” Rossow notes. “That adds up to more time spent on social networks and more hours watching television.”
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With TV Everywhere, It's All About Discovery | TechCrunch - 0 views
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Discovery is the dominant paradigm on Connected TV.
MediaPost Publications TV, Net Growth Propelled By Reach - On Any Screen 03/19/2012 - 0 views
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The ultimate driver of the universal screen revolution is the Cloud storage,
The future of TV: Connected, social and in the cloud » Analyst Blog - Informa... - 1 views
How's This for Complexity? The Social TV Ecosystem INFOGRAPHIC | Anne-Marie Roussel - 0 views
12 predictions for social TV in 2012 - 0 views
Using Facebook advertising to drive tune-in, meet Adotomi - 0 views
How CBC's 'Cover Me Canada' leveraged social voting [Interview] - 0 views
The new goal: Must-tweet TV - CNN.com - 0 views
How People Watch TV Online And Off | TechCrunch - 0 views
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or all the video people watch on the web, it is still a tiny fraction of how much they watch on TV in terms of time spent. In a report put out yesterday on the State of the Media summarizing 2011 data, Nielsen estimates Americans spend an average of 32 hours and 47 minutes a week watching traditional TV. They only spend an average of 3 hours and 58 minutes a week on the Internet, and only 27 minutes a week watching video online. All those billions of videos watched online still only represent 1.4 percent of the time spent watching traditional TV.
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Even on the web, there is a huge difference between the video sites which attract the biggest audiences and those which are the most engaging. The top 5 video sites by unique visitors are YouTube, Vevo, Yahoo, Facebook, and MSN. But the top 5 video sites by time spent are Netflix, YouTube, Tudou, Hulu, and Megavideo.
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