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Carri Bugbee

Cards is the name of the game and Twitter's holding aces - Lost Remote - 0 views

lostremote.com/d-twitters-holding-aces_b44459

Twitter cards social TV socialTV second screen 2nd screen

shared by Carri Bugbee on 12 Jun 14 - No Cached
  • Twitter based information is now directly integrated into the guide of the X1 platform. Not only will users be able to scroll through the guide and see which shows are currently trending on Twitter, they will be able to reorganize and filter the programming based on what’s trending and change the channel from there.
  • Last week, Xbox and Twitter announced that Twitter will be directly integrated into the Xbox One’s TV experience. Automatically displaying tweets related to the show you are watching in a Lower Third type overlay experience as well as Trending hashtag and topic information integrated into the Xbox One’s OneGuide.
  • Curatorr may be powering curated streams of show based twitter content for EVERY show in Xbox One TV. Keeping in mind here that Curatorr is a Twitter owned product, these curated streams of content can be further fine tuned after the initial airing of shows and can then be “restreamed” as a Social DVR of sorts.
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  • over one in five U.S households watching TV Everywhere content. And while still a smaller part of overall TV viewing at 6%, viewing on game consoles (Xbox One, PS4 etc..) and OTT devices (Apple TV, Chromecast, Roku etc..) saw a major increase in consumption with a 123% increase.
Carri Bugbee

How We're Finding More Time To Watch TV - Forbes - 0 views

www.forbes.com/...-finding-more-time-to-watch-tv

TV everywhere

shared by Carri Bugbee on 14 Aug 12 - No Cached
  • Carri Bugbee on 14 Aug 12
     
    Juenger suggests broadcast companies deal with this trend by embracing the TV everywhere model,
Carri Bugbee

MediaPost Publications TV Begins Eroding As Primary Video Device: Forcing Redefinitions... - 0 views

www.mediapost.com/...mary-video-device-forcing.html

shared by Carri Bugbee on 17 Jun 12 - No Cached
  • top Nielsen executive says the media ratings giant has begun working with its clients to “redefine” the very nature of the households it measures. The reason, Pat McDonough, senior vice president-insight and analytics at Nielsen, said Monday during the opening session of the Advertising Research Foundation’s annual Audience Measurement conference in New York, is that Americans increasingly are accessing video programming from non-traditional devices and in non-traditional ways.
  • Of the 6.3% of household video consumption that takes place, McDonough said about 3% each currently is being done either online or via mobile devices, and that other devices like video game consoles are rising fast. She said other big trends are the aging and the multicultural diversification of American households -- but despite all those trends, Americans are watching more video programming than ever before: an average of 35 hours per week.
  • “We are spending more time watching video than we are working,” McDonough added, alluding to average U.S. labor estimates.
Carri Bugbee

thinkbox - Press Office - 0 views

www.thinkbox.tv/nds-get-closer-to-conversation

socialTV social TV Twitter television TV

shared by Carri Bugbee on 15 Apr 14 - No Cached
  • Carri Bugbee on 15 Apr 14
     
    How advertisers can plan for TV and Twitter There are three levels of integration between TV and Twitter activity depending on a brand's market and aims:  Integration: where a TV campaign is planned and executed with specific Twitter content and activity built in and around it from the outset Anticipation: being more thoughtful of how Twitter and TV will work together in a brand strategy.  Brands need to plan ahead for TV moments and prepare content to take advantage of it.  They need to include hashtags on their TV ads but have a clear purpose to them - e.g. driving people to a Promoted Trend to find out more information about a product and move consumers along the purchase journey Association: at the simplest level, if a brand is not advertising on TV, it can still be associated with it as its customers will be watching TV and there is an opportunity to contribute
Carri Bugbee

Axios Media Trends - Axios - 0 views

www.axios.com/s-media-trends-2468696692.html

socialTV social TV television Twitter snapchat OTT streaming

shared by Carri Bugbee on 18 Aug 17 - No Cached
  • In its second season, Snapchat's first original program, Good Luck America, averaged over 5 million unique viewers per episode, Axios has learned. The season totaled 29 million total unique viewers globally, 45% more than the prior season. Almost 75% of those viewers are under the age of 25, and over 90% are under age 35.
  • Adds new digital viewers: Twitter provided an average of 6% incremental reach to TV (meaning it expanded its audience with viewers that are digital-only) for target demographics.
  • Reaches a young audience: Twitter saw an average of 25% additional digital reach to TV programs amongst adults 18-24.
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  • arlier this year, Twitter announced 16 new video streaming partnerships, including a 24/7 news network partnership with Bloomberg, but a Q2 user base and advertising slump has put increased on the platform to step up its live video content.
alvina35

Bail Bonds in Birmingham Alabama is a Growing Business | Posts by Alvina | Bloglovin' - 2 views

www.bloglovin.com/...irmingham-alabama-is-a-growing

news crime birmingham business development

shared by alvina35 on 19 Mar 19 - No Cached
  • alvina35 on 19 Mar 19
     
    Recent crime statistics and trends in Alabama indicate a rise in crime.
Carri Bugbee

Why Intel and TiVo Are Cautious on New TV Interaction - Digits - WSJ - 0 views

blogs.wsj.com/...cautious-on-new-tv-interaction

socialTV social TV television TV intel set-top box

shared by Carri Bugbee on 31 Jul 13 - No Cached
  • But negative comments about the feature continued. A more recent factor was the highly publicized revelations about surveillance activities by the National Security Agency. “What pushed me over the hump was the whole NSA sort of thing,” Huggers says. “I don’t want to go there.”
  • Not that Intel doesn’t plan to offer plenty of ways to personalize the TV-watching experience. For example, the company cites a Personal Profiles feature that helps switch between individuals using the device, so they have access to relevant content and recommendations. Another option lets users add favorites so they have access to recently watched shows, with the ability to instantly pick up in the program where they left off.
  • Still another feature, called Spotlight, integrates recommendations based on what’s trending in social media as well as curating content based on a user’s age, interest and time of watching, the company says.
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  • Some others besides Intel that have experimented with new forms of interaction are also acting cautiously, given their current level of reliability and other issues. One is TiVo, the DVR pioneer, which has focused more lately on developing interface that can control TV offerings from a multitude of sources.
  • Carri Bugbee on 31 Jul 13
     
    Why Intel and TiVo Are Cautious on New TV Interaction
Carri Bugbee

Facebook Can't Compete With Twitter On TV - 1 views

www.valuewalk.com/...stors-look-twitter-instability

socialTV social TV television tv twitter facebook

shared by Carri Bugbee on 19 Sep 13 - No Cached
  • Twitter could be much better than Facebook in certain businesses, and it might be able to make a huge amount of money in that business.
  • TV is still the most important player in the advertising industry. The format has an important cultural importance, and it still brings in far more money than Internet video. That is not going to change any time soon according to research, and that will negatively effect Facebook Inc (NASDAQ:FB) as it tries to move into video ads. Twitter has a way around the trend, however.
  • TV changes Twitter, Twitter changes TV When a really popular show is on television, the buzz is palpable on the social network. Twitter has noticed and it has begun to push some of its advertising in that direction. The company is planning on launching a TV recommendation service in the months ahead that will add to the perceived relationship between the social network and television in the mind of consumers.
Carri Bugbee

Twitter and TV: How should brands respond to multi-screening? | MyCustomer - 0 views

www.mycustomer.com/...166804

socialTV social TV television TV Twitter ads advertising

shared by Carri Bugbee on 15 Apr 14 - No Cached
  • On their own, Twitter efforts resulted in a less-than-inspiring 4% boost in positive reactions to the well-known supermarket. Similarly, TV only managed to generate a measly 4% incline. However, as a twosome, TV and Twitter notched up a far greater 21% rise – that’s 21% more people willing to do their next shop at Sainsbury’s than before.
  • “This interaction between TV and Twitter is not something that we’ve orchestrated,” Mortensen reminded us. “It’s something that the audience are doing themselves. It’s driven by people, so it’s very natural.”
  • The findings indicated two different ways of engaging with Twitter in connection with TV – the ‘lean forward’ and ‘lean back’ approaches. Those who ‘lean back’ while interacting want stimulation without having to commit. In causal browsing mode, they will switch between the first and the second screen at will. Advertisers should not make the mistake of thinking that this nonchalant attitude creates disengagement though – having both screens working together keeps people in the living room in front of ads and makes them less likely to wander off. This type of audience are still taking in messages implicitly, and often find themselves unconsciously responding to brands' triggers.
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  • Those who interact while ‘leaning forward’, meanwhile, are actively looking to extend the TV experience. They seek to become part of the show and become empowered by having their voice heard. This kind of interaction is very emotive, and it’s this emotion that heightens engagement.
  • three-quarters of users look up a tweet when they see it advertised. As a result, TV ads which feature hashtags drive 42% more conversation than those which don’t.  
  • different types of TV shows have different social rhythms which determine the points at which people tweet, meaning brands must choose their moment carefully. So, advertisers need to understand how broadcasted content works in order to anticipate activity and capitalise on prime moments.
  • 3. Association – If your brand isn’t on TV, or if a campaign has come to an end, you can still engage your audience on Twitter by capitalising on trending TV moments.
  • the findings show that, on the whole, entertaining tweets – which are either interesting or funny, or best of all, both – are the most effective.
  • Receiving a retweet “evokes a strong positive emotional reaction” according to Thinkbox, which, for advertisers, is right on the money. Literally.  
  • “The increasing evidence we’re seeing is that there is a symbiotic effect. So when tweets go up, viewing [of the related TV show] goes up... and when the viewing of a show goes up we see evidence of tweets going up as well.” 
Carri Bugbee

The Social-TV Connection That's Redefining Content Partnerships Online | ClickZ - 0 views

www.clickz.com/...ng-content-partnerships-online

socialTV social tv television TV Twitter

shared by Carri Bugbee on 26 Apr 14 - No Cached
  • This strategy is sure to appeal to Millennials, a key audience for TV networks and social sites alike, but its logic runs deeper than chasing a behavioral trend. Blending TV with social media is like converting a stage play into improv. When content producers take direction from the audience, the results are dynamic and customized.
  • This phenomenon has particular import for the producers of content that has a long lead time and only airs once a week. In order to sustain its relevance, producers must ensure it appears current. That means supplementing TV shows with fresher, more frequent material that lives online, and inviting viewers to take part in its distribution.
  • Similarly, BuzzFeed introduced a program earlier this month called Social Tune In that aims to bridge the gap between online content and the TV screen. In collaboration with AMC Networks' comedy channel IFC, BuzzFeed has created BuzzFeed Blocks that are airing on Saturday nights.
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