Group items tagged predictions - Social TV and Film

shared by Carri Bugbee on 28 Jan 12 - No Cached

shared by Carri Bugbee on 27 Apr 13 - No Cached

The one new nugget here is a Hastings prediction, held by many other people, that we’re moving to a world where “apps replace channels.”
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“Existing networks, such as ESPN and HBO, that offer amazing apps will get more viewing than in the past, and be more valuable. Existing networks that fail to develop first-class apps will lose viewing and revenue.”
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there’s room for lots of streaming video services, just like there are lots of cable channels today.
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shared by Carri Bugbee on 01 Feb 12 - No Cached

shared by Carri Bugbee on 20 Sep 12 - No Cached

linear TV is not an even playing field. So it’s dangerous to conclude that a particularly buzzy TV show bombed in the ratings, and by extension, social media doesn’t influence viewership. Social TV’s influence complements TV but does not exceed it. If a show is buried on the schedule, it will likely fail regardless of the social TV ratings.
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“TV binge-watching is a pandemic,” explains Slate. None of this viewing is considered — not to mention any DVR’d shows after 3 days — and viewers who discover shows via social media are often more inclined than the general population to watch in an unmeasured way
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if you’re not investing in social, that silence doesn’t ensure you’ll stay at a ratings par, but that you’ll face an inevitable decline. If you’re not part of the conversation, if you’re absent from the social platforms where millions of TV viewers discover content — across all age groups on Facebook — then your mass media brands become less “mass” over time.
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In the end, we know that social TV buzz really does move the ratings needle, and by extension, it helps predict the success of a TV show. But we don’t know how much. It varies by show, by network, by circumstance. While it’s dangerous to assert that social media gets all the credit for a show’s success, it’s even more dangerous to claim that social media makes no mainstream ratings impact.
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shared by Casey Cushing on 02 Sep 11 - No Cached

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