Digitalsmiths and Audible Magic Team to Power Enhanced Second-Screen Viewing Experience... - 0 views
TV Storytellers Push Plots, Characters Beyond Small Screen Into Social Media | Special:... - 0 views
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Getting the stars of shows to engage with viewers through Twitter and Facebook is key for programmers, said Matt Nix, executive producer, creator and writer of USA Network's "Burn Notice."
The Evolving Definition of Television - 0 views
Is Web TV's Free Ride Over? How Old Media Are Striking Back - 0 views
MediaPost Publications Research On iPad's TV Usage Needs New Direction 04/20/2012 - 0 views
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The iPad may soon join the remote control and DVR in the pantheon of transformative TV devices, if it hasn’t already. Thanks to that prospect, its influence has stretched deeply into media research.
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Consumers would welcome more apps, such as WatchESPN, allowing them to view live content on their iPads anywhere, anytime. Consumers also appreciate opportunities to view content via HBO Go and Netflix platforms.
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-Consumers appreciate the opportunity to view content on iPads, but also engage in social media activities at the same time. Networks can capitalize on this.
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18% Of TV Viewers Recall Seeing A Twitter Hashtag During A Show [STUDY] - AllTwitter - 0 views
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64 percent of US consumers recall seeing some sort of social media symbols – like a Twitter hashtag or a Facebook “like” – while watching TV. And half of these viewers went ahead and interacted with social media after seeing it on the tube.
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42 percent remember a “Like” button, 28 percent remember a QR code and 18 percent remember a Twitter hashtag.
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When asked why they chose to interact with social media after (or even during, as is the case with those of us who can’t leave our laptops powered off while on the couch) a show, the majority (43 percent) said they wanted to get more information about the show or a related product or service.
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Social Media Has Low Impact on TV Viewing Decisions - 0 views
Social TV Summit San Francisco Highlights - Jack Myers - Social Media - Jack Myers - 0 views
Social Networks Positively Impact Entertainment Decisions - 0 views
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Social network users are 27.3% more likely to say that the sites are important for making entertainment-related decisions than not (56% vs. 44%),
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Twitter users are more likely than Facebook users to follow actors and actresses (41% vs. 32%), sports figures (25% vs. 17%), reality TV stars (23% vs. 16%), and journalists and reporters (15% vs. 9%). By contrast, Facebook members are more likely to follow companies and brands (49% vs. 37%), sports teams (30% vs. 22%), TV shows (49% vs. 30%), and movies (43% vs. 25%).
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Roughly 4 in 5 respondents said they always or sometimes visit Facebook while watching TV, while 41% reported tweeting about the show they are watching. In fact, of those posting about TV shows, roughly three-quarters did so while watching programs live, and 51% said they post while watching to feel connected to others who might be watching.
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Twitter Dominates Social TV Landscape - 0 views
MediaPost Publications At The ANA: Social TV Is 'New Media' 02/17/2012 - 0 views
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Certainly, the Super Bowl reflected brand interest in turning TV into a mosaic of simultaneous marketing events on different screens designed to engage consumers with brands and with each other. Coca-Cola's polar bears were in the beverage giant's TV spots, but they were simultaneously online during the game, commenting on the game and, in a meta-commentary, on their own ad. Tom Cunniff, VP and director of interactive communications at Combe Incorporated, asked if such multi-screen programs risk splitting people's attention across devices. McHugh agreed that the risk exists, but said that, if the central idea is engaging, it only deepens engagement and attention. "We have seen it; consumers are already fragmenting their attention. What social TV does is to bring the experience to life so we can capture consumer attention more." She argued that if the story is good and engaging, it will involve consumers, no matter how many screens are telling it.
10 Tech Commandments for the TV Industry - 0 views
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8. Thou shalt hyper-personalize for your viewers Perceptive media may still be a long way from becoming reality, but 'hyper-personalization' (perhaps a clearer description of what perceptive media means) of TV shows based on who's watching could be huge for viewers and advertisers alike. Not seen a show before? Your set-top box will know this and show more of an explanation of what's happened before, while regular viewers get some bonus content for their loyalty. Not a fan of heavy metal? Maybe the soundtrack to the action scene will be automatically changed to something more to your taste without you even knowing. You can read more about the thinking behind perceptive media in our post here.
THR's Social Media Poll: How Facebook and Twitter Impact the Entertainment Industry Gal... - 0 views
How social media users multitask while watching TV - 0 views
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study by TVGuide found that 27% say they watch more live TV to avoid spoilers via social media.
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3 out of 10 people decided to watch a TV show because of something they read or saw on a social networking site. (TVGuide’s study, which didn’t limit respondents to social media users, found that 17% said they started watching a TV show because of a social impression.)
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