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Carri Bugbee

TVT: TheWire - 0 views

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    Sync, a unique new toolkit for syncing ad content and creating robust two-way engagement between the first and second screens.
Carri Bugbee

Why Storytelling Is The Ultimate Weapon | Co.Create: Creativity \ Culture \ Commerce - 0 views

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    In his book, Tell to Win, Peter Guber argues that humans simply aren't moved to action by "data dumps," dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion.
Carri Bugbee

Hulu Struggles To Survive The Influence Of Its Parent Companies | Fast Company - 0 views

  • Despite all that brain-sprayingly awesome news, the lords of television are having second thoughts about this whole disruption thing. The loudly noted woes of the entertainment industry aside, TV still generates more than $70 billion in advertising revenue annually.
Carri Bugbee

Make no mistake, Twitter is in the social TV business - Lost Remote - 0 views

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    While a growing crop of startups battle it out in the social TV space, there's one that's been around since 2006 that's established a tremendous head start. Twitter, as we know, dominates conversations around TV - 95% of public conversation about TV happens on Twitter, the company says, and 25% of the U.S.
Carri Bugbee

Twitter Ignores the Emmys: Show Falls Flat Across Social Media | TheWrap TV - 0 views

  • The 2012 Emmys flopped on the social media front in comparison to this year’s other prominent awards shows. While the Grammys, Video Music Awards and the BET Awards set new records across Twitter, Facebook and assorted TV companion apps like GetGlue, the Grammys registered a stultifying 1.56 million interactions throughout the day,
  • This year’s Grammy Awards generated roughly seven times more social interaction than last year’s show, according to Trendrr. The Emmys? About one and a half times as much.
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