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Carri Bugbee

The Amplified Experience is Critical to Media Relevance -- Graeme Hutton - Graeme Hutto... - 0 views

www.mediabizbloggers.com/...elevance----Graeme-Hutton.html

shared by Carri Bugbee on 17 Apr 14 - No Cached
  • The Advertising Platform Formerly Known as Mass Media Advertising communications channels have always offered their audiences a value exchange. For instance, TV provides entertainment experiences in return for advertising and indirectly a cable fee, magazines present an edited cornucopia of material on a selected topic in return for a cover price and advertising.
  • Social media and digital advertising are currently testing the limits of their value exchanges by expecting consumers to provide specific information about themselves or their behaviors, which the digital properties can subsequently leverage in targeted advertising.
  • now younger consumers’ growing sense of entitlement gained in the digital world (where information was often offered at low or zero cost) is shifting across all channels. We only have to look at the emergence of TV cable cord-cutters or the growth of services such as Bit Torrent for evidence of this. Bit Torrent has increased its audience by over +70% in the last two years to a monthly audience of 23 million users.
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  • If a media channel doesn’t offer an enhanced array of fresh new experiences to reinforce its value exchange, it will be potentially regarded as spam. The only way mass media can respond to this is either by a) reducing their direct costs to consumers or the advertising load or b) increasing the depth and variety of experiences.
  • ad clutter appears to undermine TV effectiveness by up to -25% compared to digital video alternatives.
  • All media that fail to offer an enhanced value exchange will soon become spam.
  • Mass media are based on old models of communication. If anyone still doubts this, they only have to look at the aggregate declining audiences and revenues of magazines, newspapers and radio over the last ten years. Television’s threat comes in the form of its ageing process. In the last quarter of 2008, the average age of the TV broadcast primetime viewer was 49, in the same quarter last year it was 51. About 50% of TV viewing is now among the over 50s.
  • Carri Bugbee on 17 Apr 14
     
    All media that fail to offer an enhanced value exchange will soon become spam.
Carri Bugbee

How Intel TV failed -- pay attention, Google and Apple | Internet & Media - CNET News - 0 views

news.cnet.com/...pay-attention-google-and-apple

intel TV OTT over-the-top social TV socialTV television TV Intel Verizon

shared by Carri Bugbee on 31 Dec 13 - No Cached
  • or Internet-based TV to be a competitive option, it either needs to be cheaper than cable and satellite or it needs to provide the content that subscribers want in a better way.
  • For the companies still working on Web TV, it would mean charging less than traditional competitors for a service while paying more than traditional competitors to offer it.
  • for a Web TV offering to be truly Web TV, it would need to offer all the channels consumers want alongside the "over-the-top" video capabilities like Netflix and Hulu that they associate with Internet viewing.
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  • The idea of an online player taking over has affirmed cable and satellite companies' positions in the landscape and made all players realize what they could lose by rocking the boat, said Brannon.
  • The prospect of new tech competitors reiterated how important the traditional distributors are -- with their massive subscriber bases -- to media companies, who need as many people watching their programming as possible -- all while measuring how many of them there are -- in order to raise ad rates, he said.
  • average U.S. consumer packs in nearly 60 hours of media content each week, and more than half of that -- 35.1 hours -- is traditional television, according to Nielsen's latest cross platform report.
  • amount of time spent watching traditional TV has shrunk from a year earlier, supplanted by more time spent watching video on the Internet, game consoles, and mobile phones.
  • As Intel proved, the easy part was creating a new technology to deliver television with a user interface that beats cable and satellite. Test versions of OnCue have been deployed in Intel employees' homes for months. The hard part is content. Be it TV shows, sports programs, or live events, content is expensive to produce and it's expensive to license.
Carri Bugbee

Social media driving repeat views but fails to draw new audiences | Rapid TV News - 0 views

www.rapidtvnews.com/...ils-to-draw-new-audiences.html

social TV socialTV social media views

shared by Carri Bugbee on 15 Jul 13 - No Cached
  • The Talking Social TV study revealed that infrequent viewers are mainly influenced by off-line word-of-mouth, which can be five to ten times as effective as social media in reaching these potential viewers. Conversely, TV show promos were found potentially to be a distraction for regular viewers, repeaters in the nomenclature.
  • Fundamentally the CRE believed that demographics play a more important role than programme genre in explaining the role of social media on TV viewing. By genre, social media was found to play a stronger role for genres such as reality, sports and talk shows.
  • The survey also showed that for repeaters, the first encounters with offline word-of-mouth, or a one-to-one electronic communication such as an email or text, or a social-media communication, are related to higher viewing, while subsequent communications can have diminishing returns
Carri Bugbee

Twitter Ignores the Emmys: Show Falls Flat Across Social Media | TheWrap TV - 0 views

www.thewrap.com/...flat-across-social-media-57796

emmy awards fail

shared by Carri Bugbee on 24 Sep 12 - No Cached
  • The 2012 Emmys flopped on the social media front in comparison to this year’s other prominent awards shows. While the Grammys, Video Music Awards and the BET Awards set new records across Twitter, Facebook and assorted TV companion apps like GetGlue, the Grammys registered a stultifying 1.56 million interactions throughout the day,
  • This year’s Grammy Awards generated roughly seven times more social interaction than last year’s show, according to Trendrr. The Emmys? About one and a half times as much.
Carri Bugbee

Netflix CEO Reed Hastings Predicts the Future of Streaming Video - Peter Kafka - Media ... - 0 views

allthingsd.com/...do-hbo-espn-and-the-cable-guys

streaming TV streaming video Netflix aps socialTV

shared by Carri Bugbee on 27 Apr 13 - No Cached
  • The one new nugget here is a Hastings prediction, held by many other people, that we’re moving to a world where “apps replace channels.”
  • “Existing networks, such as ESPN and HBO, that offer amazing apps will get more viewing than in the past, and be more valuable. Existing networks that fail to develop first-class apps will lose viewing and revenue.”
  • there’s room for lots of streaming video services, just like there are lots of cable channels today.
  • Carri Bugbee on 27 Apr 13
     
    we're moving to a world where "apps replace channels."
Carri Bugbee

How social TV buzz really does move the ratings needle - 0 views

www.lostremote.com/...l-tv-buzz-moves-ratings-needle

shared by Carri Bugbee on 20 Sep 12 - No Cached
  • linear TV is not an even playing field. So it’s dangerous to conclude that a particularly buzzy TV show bombed in the ratings, and by extension, social media doesn’t influence viewership. Social TV’s influence complements TV but does not exceed it. If a show is buried on the schedule, it will likely fail regardless of the social TV ratings.
  • “TV binge-watching is a pandemic,” explains Slate. None of this viewing is considered — not to mention any DVR’d shows after 3 days — and viewers who discover shows via social media are often more inclined than the general population to watch in an unmeasured way
  • if you’re not investing in social, that silence doesn’t ensure you’ll stay at a ratings par, but that you’ll face an inevitable decline. If you’re not part of the conversation, if you’re absent from the social platforms where millions of TV viewers discover content — across all age groups on Facebook — then your mass media brands become less “mass” over time.
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  • In the end, we know that social TV buzz really does move the ratings needle, and by extension, it helps predict the success of a TV show. But we don’t know how much. It varies by show, by network, by circumstance. While it’s dangerous to assert that social media gets all the credit for a show’s success, it’s even more dangerous to claim that social media makes no mainstream ratings impact.
Carri Bugbee

Google to sunset Google TV brand as its smart TV platform merges with Android - Tech Ne... - 0 views

gigaom.com/...google-tv-rebranded-android-tv

GoogleTV socialTV social TV Android TV television

shared by Carri Bugbee on 11 Oct 13 - No Cached
  • Three years after launching the first generation of Google TV devices, Google is now looking to rid itself of the brand and realign its smart TV platform efforts more closely with Android. The move is part admission that Google TV failed, part hope that Android will eventually find its place in the living room.
  • They are calling it ‘Android TV.’”
  • Google announced earlier this year that it would update Google TV to the latest version of Android, which would allow developers to use the same APIs available on mobile devices.
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  • Google recently announced the latest version of Android, code-named KitKat, which could be available as early as next week.
  • So why did Google finally decide to rid itself of the brand? The upgrade to the latest version of Android seems to be the main factor, but chances are that the surprising success of Chromecast made the decision even easier.
  • Not only was Chromecast sold out for weeks, it’s currently the number one selling electronics device on Amazon ,
Carri Bugbee

Second coming: the evolution of the companion screen » Digital TV Europe - 0 views

www.digitaltveurope.net/...lution-of-the-companion-screen

second screen 2nd screen social tv TV everywhere television tv Twitter

shared by Carri Bugbee on 23 Apr 14 - No Cached
  • The huge growth of both the smartphone and tablet markets in recent years has brought with it a profound shift in viewing habits. According to recent Nielsen stats, 84% of US smartphone and tablet owners now say they use their devices as second screens while watching TV – looking up information about programmes they are watching, researching or buying goods and interacting with friends.
  • Recent months have seen the consolidation, and even closure, of some of the first crop of dedicated second screen services.
  • McDonnell claims that industry, and industry watchers, have been distracted by the buzz around so-called ‘second screening’ – “misinterpreting the audience behaviour and missing the point that it’s just all about making the TV show better.” He claims that part of this “distraction” has rested with the consumer-facing startups, eager to grab attention from broadcasters and monetise this space independently. “They’ve generated a lot of hype and have largely failed to capitalise on it,” says McDonnell.
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  • While Zeebox may have initially been focused on live, second-screen participation, Rose says that the service is now more focused on the social experience around the TV shows themselves. A recent major update to the app added MyTV, a personalised content feed based on the shows a user follows, with targeted recommendations, fan-community TV rooms and aggregated articles, news, and information. Zeebox is now even syndicating its production tools, synchronised show enhancements and TV chat rooms to its broadcast partners – including Fox, Discovery, NBC and Viacom.
  • likely part of the appeal for Shazam when it comes to TV is the possibility of tapping into the massive pre-existing broadcast ad market, offering multiscreen and interactive extensions for campaigns.
  • “Having one app that is able to do slightly different things for shows is probably a good place to be for anyone who’s investing in the technology side of it, but also for the viewer, because it’s something that you’re familiar with. There is different stuff to do in each show, so you come back for different shows that you like, and it’s a slightly different experience,” says McHugh.
  • “My belief is that broadcasters should take more ownership and control of that [second screen] space –
  • “It’s always been a quandary for broadcasters – do you partner with a cross-channel, cross-platform app such as Zeebox, do you make something for your own channels, or do you make an app for each show,” says Rose. “When it comes to second screen, I think the pendulum started with broadcasters creating an app for each show. We’ve seen in the US some broadcasters have made more than 200 apps and it’s now widely referred to as the app graveyard – these apps from several seasons back. They’re not maintained, they don’t work often, they’ve got old content, some post was last updated 185 days ago. It’s not good. So that then moved to broadcasters sometimes creating their own channel-based apps. But I think it’s hard to get traffic to a channel-based app. People don’t just watch one channel, they watch multiple channels, and so the pendulum kept swinging towards the more general-purpose app.”
  • “It’s always been a quandary for broadcasters – do you partner with a cross-channel, cross-platform app such as Zeebox, do you make something for your own channels, or do you make an app for each show,” says Rose. “When it comes to second screen, I think the pendulum started with broadcasters creating an app for each show. We’ve seen in the US some broadcasters have made more than 200 apps and it’s now widely referred to as the app graveyard – these apps from several seasons back. They’re not maintained, they don’t work often, they’ve got old content, some post was last updated 185 days ago. It’s not good. So that then moved to broadcasters sometimes creating their own channel-based apps. But I think it’s hard to get traffic to a channel-based app. People don’t just watch one channel, they watch multiple channels, and so the pendulum kept swinging towards the more general-purpose app.”
  • “My argument to broadcasters is don’t bother making a dedicated second-screen app. Just look at the simplest user-journey possible, and that’s through the web-browser,” McDonnell says. He claims it’s already “very well proven” that sending an audience to an interactive, mobile-enabled site will drive more traffic than forcing users to download a native app.
  • Carri Bugbee on 23 Apr 14
     
    The word we're using is 'repatriate' - we feel that TV is generating a lot of online activity and it's going elsewhere. We'd like to bring it back into the TV space if we can. What we try to do is almost replicate what people were doing online while they are watching TV and pro-actively serve them a whole lot of this extra information," he says
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