The one new nugget here is a Hastings prediction, held by many other people, that we’re moving to a world where “apps replace channels.”

“Existing networks, such as ESPN and HBO, that offer amazing apps will get more viewing than in the past, and be more valuable. Existing networks that fail to develop first-class apps will lose viewing and revenue.”

there’s room for lots of streaming video services, just like there are lots of cable channels today.

Among the most common is shopping for a product seen in an ad, by 19.4% of TV watchers who engage in second-screen activities.

That’s behind only learning about an actor/actress (29.8%) and learning about the show/movie (23.1%). The researchers note that shopping for products is most prevalent among laptop users and consumers in the 35-49 age group, and that “converting viewers into impulse shoppers has big potential impact for advertisers.”

Not too far behind the top tier of activities is discussing a show on a social networking site, cited by 14.8% of respondents. That’s a figure worth watching closely – as social TV has the potential to increase engagement. A just-released neuroscience study from MEC and Channel Seven in Australia discovered that interacting with social media while watching TV drove a 9% increase in program engagement among study participants, and that second-screen interaction aided recall of specific elements of the broadcast.

Boxee rebranded its box from Boxee TV to Boxee Cloud DVR and changed the services it offers.

“Our pitch to them is if we move the DVR to the cloud, we can do dynamic ad insertion, so instead of losing the ability to monetize that audience if they’re watching a week later or binge viewing if they’ve recorded the entire season, if you could serve fresh ads whenever somebody is watching it … that is a better way to monetize DVR.”

ed us to believe the future of TV is not apps, it’s the experience and the content.”

Nielsen Co. started labelling people in this group "Zero TV" households, because they fall outside the traditional definition of a TV home. There are 5 million of these residences in the U.S., up from 2 million in 2007

Unless broadcasters can adapt to modern platforms, their revenue from Zero TV viewers will be zero.

For the first time, TV ratings giant Nielsen took a close look at this category of viewer in its quarterly video report released in March. It plans to measure their viewing of new TV shows starting this fall, with an eye toward incorporating the results in the formula used to calculate ad rates.

87% of consumers are splitting their attention between the TV and their laptops, smartphones and tablet computers. Here's the kicker: Although such distracted viewing is common, fewer people are using these second screens to interact with the applications designed specifically for the TV programs they're watching.

Although these so-called "companion" applications are popular with some viewers, they don't resonate with most consumers,

47% of viewers have used their portable devices to learn more about the TV shows or movies they're watching, or the actors appearing on screen. But they are turning to established sources, including IMDb, Wikipedia and social networks, for such information, NPD found.

Significantly, 14% of consumers used their tablets to search for content and engage in social media directly related to the television program they were watching. 

The findings present an opportunity for broadcast and cable networks to interact with consumers much more readily and immediately than they have in the past,

Among devices, the PC/laptop is still the top device used for these “over-the-top” (OTT) services with 65% of respondents using them to watch video content (up from 59% last year). About a third (31%) said they did the same on a mobile phone (up from 24%), while 22% said they used a tablet (up from 14%). Tablets and PCs are the preferred devices to watch longer-form video (such as movies or TV shows), according to the survey. 

TV remains first screen. “In breaking news situations, users turn to television as their primary and first device (42%), with the majority (66%) then turning to the internet to investigate stories further.

25-34 year-old professionals are the biggest “news enthusiasts.” But that enthusiasm is still TV-first, other screens second

Some 43% of tablet owners say that they watch more TV now than they did five years ago. 83% say they use tablets alongside TV.

“TV and video content providers such as cable companies have a great opportunity to target heavy users with social TV in order to reduce potential churn,” said Michael Gartenberg, research director at Gartner. “The time to take advantage of this opportunity is right now as social TV services have not yet been dominated by a single solution and the market is far from saturated.”

Connected TV will open up access to a much wider range of content via the Internet, opening the possibility of worldwide video sharing.

ideo influences consumers the most when considering a purchase – up more than 20 percent – banner and search advertising continue to decline. Less than 50 percent now find paid search influential when making a decision, down from about 60 percent during the past three years.

Young adults more likely to have Zero TV

more than five million U.S. homes that, according to a recent Nielsen study, have “zero TV.” That’s up from just over 2 million in 2007.

"Instant replay plays to Twitter's strength of news in real time and on mobile," says Glenn Brown, director of promoted content and partnerships at Twitter, which is partnering with Turner Broadcasting. A third party, Silicon Valley-based SnappyTV, is supplying the underlying technology to deliver 15-second video highlights. Consumers can follow @marchmadness for video.

The "instant replay" concept, which Twitter introduced last year with ESPN for college bowl game highlights, offers Twitter a way to strike up advertising sponsorships. Also, it fortifies Twitter's format for brand names to embrace the microblogging service.

Eventually, eMarketer estimates Twitter will account for 13% of U.S. social-advertising revenue by 2014 ($807.5 million), compared with 5.5% last year ($288.3 million).