Apple TV and iAd - Business Insider - 1 views
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Apple TV could be the shot in the arm needed to finally wake up its mostly dormant advertising business iAd.
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The ability to target very specific audiences. Apple has a wealth of first-party data about its customers, due to the fact that they register with their real details when they sign up for Apple ID and iTunes.
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Apple should be able to tell who was served an ad and what that individual immediately went on to do afterwards: That could include checking out the advertiser's website on their iPad, or tweeting about the brand via their iPhone.
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