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Carri Bugbee

10 Tech Commandments for the TV Industry - 0 views

thenextweb.com/...mmandments-for-the-tv-industry

socialTV transmedia second screen 2nd screen social TV interactive TV

shared by Carri Bugbee on 14 Apr 12 - No Cached
  • Carri Bugbee on 14 Apr 12
     
    8. Thou shalt hyper-personalize for your viewers Perceptive media may still be a long way from becoming reality, but 'hyper-personalization' (perhaps a clearer description of what perceptive media means) of TV shows based on who's watching could be huge for viewers and advertisers alike. Not seen a show before? Your set-top box will know this and show more of an explanation of what's happened before, while regular viewers get some bonus content for their loyalty. Not a fan of heavy metal? Maybe the soundtrack to the action scene will be automatically changed to something more to your taste without you even knowing. You can read more about the thinking behind perceptive media in our post here.
Carri Bugbee

MediaPost Publications TV-Related Tweets Kick-Start Viewers 03/25/2014 - 0 views

www.mediapost.com/...itters-kick-start-viewers.html

socialTV social TV television TV tweets twitter social

shared by Carri Bugbee on 25 Mar 14 - No Cached
  • 90% of those who see TV show-related tweets have taken “immediate action” -- either to watch a particular TV, search for related information, or share content.
  • the research says of those exposed to TV-related tweets, 77% have watched TV show content; 42% have made a plan to watch the show later; 38% have watched episodes online; and 33% have changed the channel to watch the show.
  • 76% have done searches for a show and 78% has clicked on a show’s hashtag or followed a talent’s handle or retweet TV-related tweets.
  • ...2 more annotations...
  • the majority of those who are exposed to TV-related tweets “are also highly likely to watch a show they’ve never watched before, or resume watching a show that they’d previously stopped watching,” as a result of a TV-related tweet.
  • The majority of TV viewers -- 72% -- tweet when they watch a live broadcast; 60% tweet about TV shows when they are not watching them; and 58% tweet about TV shows while they watch on time-shifted platforms, like OnDemand, Hulu, iTunes and Amazon.
  • Carri Bugbee on 25 Mar 14
     
    TV viewers' exposure to TV-related tweets can yield "immediate" action.
Carri Bugbee

Axios Media Trends - Axios - 0 views

www.axios.com/s-media-trends-2468696692.html

socialTV social TV television Twitter snapchat OTT streaming

shared by Carri Bugbee on 18 Aug 17 - No Cached
  • In its second season, Snapchat's first original program, Good Luck America, averaged over 5 million unique viewers per episode, Axios has learned. The season totaled 29 million total unique viewers globally, 45% more than the prior season. Almost 75% of those viewers are under the age of 25, and over 90% are under age 35.
  • Adds new digital viewers: Twitter provided an average of 6% incremental reach to TV (meaning it expanded its audience with viewers that are digital-only) for target demographics.
  • Reaches a young audience: Twitter saw an average of 25% additional digital reach to TV programs amongst adults 18-24.
  • ...1 more annotation...
  • arlier this year, Twitter announced 16 new video streaming partnerships, including a 24/7 news network partnership with Bloomberg, but a Q2 user base and advertising slump has put increased on the platform to step up its live video content.
Carri Bugbee

7 in 10 Connected TV Viewers Act On, Interact With Ads - 0 views

www.marketingcharts.com/...act-on-interact-with-ads-23041

socialTV ads television advertising

shared by Carri Bugbee on 11 Feb 13 - No Cached
  • 71% of connected TV users report having taken an action as a result of the ad (e.g., by clicking on the ad to learn more), and 19% say they have purchased the product mentioned in the ad, according to [pdf] an August 2012 report from YuMe. Of 7 possible actions identified, the most common was visiting the website mentioned in the ad, by 30% of viewers.
  • Other actions taken by these viewers included: looking for information about the product (26%); looking for a product to purchase in a store or online (also 26%); liking or following a brand or product (25%); considering purchasing the product mentioned in the ad (also at 25%); selecting or clicking on the ad to learn more (23%); sharing information about the product or brand with others (21%); and telling someone else about the information in the ad (also 21%).
Carri Bugbee

Twitter says TV tweeters make better viewers » Digital TV Europe - 0 views

www.digitaltveurope.net/...v-tweeters-make-better-viewers

advertising socialTV social TV Twitter ads viewers

shared by Carri Bugbee on 28 Jan 14 - No Cached
  • Twitter users recall TV advertisements at a far greater rate than non-users, according to an upcoming study from the social media platform.
  • There’s a 37% increase in ad recall among people watching TV and tweeting,” he said, adding that users tweeting about TV shows are doing so through their airing not during commercial breaks.
  • Delegates were told that four out of five US viewers are regularly using another device while watching TV.
Carri Bugbee

Xaxis Promises to Bring Second-Screen Viewers Back to TV - ClickZ - 0 views

m.clickz.com/...cond-screen-viewers-back-to-tv

socialTV social tv television TV advertising ads spots commercials

shared by Carri Bugbee on 02 May 14 - No Cached
  • "This is not a Shazam-like feature. It happens before the ad is even broadcast,
  • ble to read the digital signals coming from the TV satellite feed (used for both satellite and cable TV), telling it when a TV spot from a specific brand has begun. It then triggers the launch of a mobile ad within three seconds of its detection of the TV spot.
  • On the other end, Xaxis targets users using data from TV audience measurement firm Kantar, which taps into about 1 million U.S. TV households. This could tell Xaxis, for example, which viewers index high for consuming television dramas or live vocal competitions. The campaigns are only designed to reach connected devices on a home Wi-Fi, rather than those who are on mobile devices, Finnegan says. "We want to reach people who are stationary and if they are on Wi-Fi we can assume they are hanging out at home," he notes.
  • ...3 more annotations...
  • A competitor of Xaxis, never.no, also offers a syncing product called Story a. It has implemented second-screen campaigns for P&G on Telemundo as well as campaigns on Bravo TV and USA Network. According to Kelly Moulton, chief commerical officer of never.no, the USA Network experienced a 20 percent lift in its C3 ratings from Nielsen as a result of a social spot tied into the Psych season finale.
  • "For a unified-screen strategy to really shine, all touch points need to be properly synchronized. The ad execution on the second screen shouldn't just be a repeat of the 30-second spot airing on broadcast; it should be complementary and draw a consumer in," says Redniss.
  • "If advertisers want to reach Amazing Race viewers, they don't care about reaching them only as they are watching the show," he says. The water cooler effect that happens around shows such as Mad Men continues on well into the next morning, he notes, making it a short-sighted strategy to just focus on the show. "It's all about having intelligence about the audience and reaching them where ever they are," he says. PlaceIQ uses Rentrak for its TV viewing data, which has access to 13 million households.
  • Carri Bugbee on 02 May 14
     
    telling it when a TV spot from a specific brand has begun. It then triggers the launch of a mobile ad within three seconds of its detection of the TV spot.
Carri Bugbee

The Future of TV? No More Commercials, Netflix Exec Says | Media - Advertising Age - 0 views

adage.com/...293275

commercials netflix advertising ads TV streaming OTT over-the-top

shared by Carri Bugbee on 20 May 14 - No Cached
  • traditional scheduled TV is limited by what he called the "tyranny of the grid," or the 21 hours of prime-time programming that get the most viewers. Anything that doesn't fit into that grid gets thrown out
  • In contrast, internet TV allows audiences to aggregate over time and space, and can afford to curate content that has smaller audiences at any one time.
  • Netflix originals don't need to be 48 minutes long to fit into a prime-time schedule, and don't need to force cliffhangers that keep viewers in suspense for the next episode, because viewers can "binge" into the next episode right away.
  • ...4 more annotations...
  • Netflix is using its massive collection of consumer data to learn what users want to see and generate personalized recommendations for everyone.
  • In a more personalized, unbundled world, advertising would also need to evolve. "Internet TV is divorced of the need of advertising revenue because we can develop direct relationships with the consumer," Mr. Hunt said, calling the subscription, ad-free model is very popular with consumers.
  • Marketers will "need to find a different place to advertise,"
  • he same technology that lets Netflix personalize recommendations could also allow streaming services to select the right commercial for the right consumer. This would mean viewers see fewer, but more relevant ads, and marketers would be better able to target very specific consumers.
Carri Bugbee

Netflix - 0 views

www.wired.com/netflix

netflix socialTV television TV social tv

shared by Carri Bugbee on 22 May 14 - No Cached
  • Carri Bugbee on 22 May 14
     
    This puts paid to the intellectual's favorite idea that TV creates "anomie" and "alienation," that it isolates Americans from one another. Wrong. Americans may watch TV alone, but they do so to access a set of shared topics. And not just shared topics but shared languages. We talked to a mother and teenage daughter, people who have a contested relationship of the kind common to adolescence, people who sometimes have difficulty finding one another in conversation. (There are several identity issues at issue, especially "you're not the boss of me.") But when watching the new TV, and characters you can conjure with, certain conversations become possible. Topics once impossible now flourish. Shows were increasing cognition in viewers. In the place of single story line, TV narratives were taking on new complexity. Some shows were even engaging in virtually secret messaging. Only the most dedicated viewers could discover the intricate plotlines. Producers were actually making running gags more complicated and dramatic subtleties more embedded with the kno
Carri Bugbee

Social media driving repeat views but fails to draw new audiences | Rapid TV News - 0 views

www.rapidtvnews.com/...ils-to-draw-new-audiences.html

social TV socialTV social media views

shared by Carri Bugbee on 15 Jul 13 - No Cached
  • The Talking Social TV study revealed that infrequent viewers are mainly influenced by off-line word-of-mouth, which can be five to ten times as effective as social media in reaching these potential viewers. Conversely, TV show promos were found potentially to be a distraction for regular viewers, repeaters in the nomenclature.
  • Fundamentally the CRE believed that demographics play a more important role than programme genre in explaining the role of social media on TV viewing. By genre, social media was found to play a stronger role for genres such as reality, sports and talk shows.
  • The survey also showed that for repeaters, the first encounters with offline word-of-mouth, or a one-to-one electronic communication such as an email or text, or a social-media communication, are related to higher viewing, while subsequent communications can have diminishing returns
Carri Bugbee

Multiple TV related apps cooperate to amplify their advantages - nScreenMedia - 0 views

www.nscreenmedia.com/...-amplify-their-advantages.html

shared by Carri Bugbee on 03 Dec 13 - No Cached
  • A mélange of TV resource apps are getting together to help each other, and their users. Dijit, Thuuz, Tomorrowish, IVA and Simple.TV are partnering to integrate their products and services. The theory seems to be that they are stronger working together, rather than alone. Given the non-competitive positioning of each, this could be a boon for TV viewers. First a quick summary of what each of the companies does. Dijit’s NextGuide helps TV viewers discover new TV shows and remember to watch them. Thuuz provides real-time sports updates helping fans tune to the most interesting game on TV at any given time. Tomorrowish let’s viewers watching a show or event on-demand replay the social media buzz from the first broadcast. Internet Video Archive (IVA) specializes in providing show and movie trailers. Simple.TV provides live TV and network DVR services.
Carri Bugbee

Second-screen apps struggle with brand relevance as binge-watching grows - Mobile Marke... - 0 views

www.mobilemarketer.com/...17594.html

social TV socialTV apps mobile second screen 2nd screen

shared by Carri Bugbee on 23 Apr 14 - No Cached
  • While brand marketers are enthusiastic about trying to engage second-screen viewers, much of their focus right now is on Facebook and Twitter rather than standalone second-screen apps.
  • As a result, these apps are looking to reposition themselves to attract more use and brands
  • The idea is to provide users with an experience that they can engage with throughout the day related to their favorite TV shows, whether they want to catch up on the latest gossip about a show, chat about the latest episode or engage with the app while watching a show.
  • ...4 more annotations...
  • “From Millward Brown’s 2014 AdReaction report, we see that, on average, multiscreen users in the US ages 16 to 45 spend 68 minutes using a smartphone while watching TV, and 24 minutes using a tablet while watching TV,” she said. “These numbers suggest the ability of a novel app, with a good user experience, to command a lot of time and attention from multiscreen audiences.
  • “Furthermore, the interactivity that could be offered by second screen apps is also something that resonates with audiences. The key is that second screen apps have to make the second screen experience easy and related and plug in to the content on the first screen rather than just the advertising.”
  • Overall, second screen experiences appear to be moving away from check-ins in a reflection of how viewers are increasingly watching multiple episodes of a show in one sitting. In fact, the least favorite activities for second-screen viewers are using an app to identify music on a TV show being watched (15 percent) and checking in to a TV program via an app (12 percent).
  • In comparison, 32 percent browse the Web for information about what they are watching on TV, 25 percent research products seen on TV, 21 percent chat with friends about a show, 20 percent post status updates, 18 percent visit a show's Web site.
  • Carri Bugbee on 23 Apr 14
     
    "Channel surfing has just about jumped the shark," said Jeff Malmad, managing director of mobile at Mindshare, New York. "People now binge-watch television on demand and engage with social apps on mobile while they're doing it.
Carri Bugbee

Fox, Twitter Study Says Tweets Encourage Viewing - and Boost Advertisers - TheWrap - 0 views

www.thewrap.com/dvertising-research-foundation

socialTV social tv television FOX Twitter

shared by Carri Bugbee on 01 May 14 - No Cached
  • A new study funded by a TV network and Twitter found that TV and Twitter go great together — not just by getting viewers to watch shows, but by getting them to embrace products promoted by the shows.
  • First, TV-related tweets can inspire people to immediately watch a show they've never seen before, or resume watching shows they'd stopped watching.
  • The survey – ”Discovering the Value of Earned Audience — How Twitter Expressions Activate Consumers” — included 12,577 people recruited on Twitter over two weeks. Participants were surveyed within 24 hours of watching and/or tweeting during primetime.
  • ...3 more annotations...
  • 76 percent of people who have seen a TV-related tweet have searched for a show, 78 percent have taken some sort of Twitter action, like clicking on a hashtag, and 77 percent have watched a show as a result.
  • Forty-two percent have made plans to watch the show later, 38 percent have watched episodes online and 33 percent have changed the channel to watch the show. Also, viewers who live-tweet are more likely to act.
  • Twitter-Engaged TV Viewers Tweet 24/7 While 72 percent of TV tweeters tweet when they watch live broadcasts, 60 percent tweet about TV shows when they are not watching them, and 58 percent tweet about TV shows while watching them after they originally air. Actors/Talent Are Most Preferred Source Forty percent of tweeters prefer to see tweets from a show's stars, 26 percent like to see them from friends and family, and 18 percent prefer them from official show handles. TV Tweets Drive More on Twitter, Other Social Platforms Seventy-eight percent take immediate action after seeing a TV Tweet, 41 percent click on the show's hashtag to find out more information; 39 percent retweet show tweets, and 35 percent follow stars on Twitter.
Carri Bugbee

CBC expanding second screen concept with Arctic Air season finale | Marketing Magazine - 0 views

www.marketingmag.ca/...arctic-air-season-finale-76694

shared by Carri Bugbee on 13 May 13 - No Cached
  • Each time the show goes to commercial, viewers following the TV broadcast with their computer, iPad or smartphone handy will be able to unlock unique content related to the finale’s plot that adds new dimensions to the story. (An on-screen prompt will read “The story continues now at CBC.ca/ArcticAir.”)
  • CBC’s goal is to reward the audience with a “transmedia storytelling event” that happens in tandem with the live broadcast.
  • provides more information on the characters, their motivations and elements that won’t be seen on TV.
  • ...3 more annotations...
  • they will be able to choose to view material from different perspectives, including that of the hostage.
  • Other parts of the experience allow viewers to choose from a selection of missed calls on a character’s cell phone or to read their text messages to glean new information. “It’s more narrative detail for the superfans,” said Rodrigues.
  • Sproule said that Arctic Air’s additional content wasn’t “bolted on” after the episode had already been written and shot. “It’s part of the original script—it was part of the creative process,” she said.
Carri Bugbee

Nielsen adapts to track 'TV-free' homes - Business - CBC News - 0 views

www.cbc.ca/...business-nielsen-ratings.html

nielsen tracking cord-cutters social TV television analytics

shared by Carri Bugbee on 11 Apr 13 - No Cached
  • Nielsen Co. started labelling people in this group "Zero TV" households, because they fall outside the traditional definition of a TV home. There are 5 million of these residences in the U.S., up from 2 million in 2007
  • Unless broadcasters can adapt to modern platforms, their revenue from Zero TV viewers will be zero.
  • For the first time, TV ratings giant Nielsen took a close look at this category of viewer in its quarterly video report released in March. It plans to measure their viewing of new TV shows starting this fall, with an eye toward incorporating the results in the formula used to calculate ad rates.
  • ...3 more annotations...
  • he Zero TV segment is increasingly important, because the number of people signing up for traditional TV service has slowed to a standstill in the U.S.
  • Zero TVers tend to be younger, single and without children.
  • Then there are the "cord-nevers," young people who move out on their own and never set up a landline phone connection or a TV subscription.
Carri Bugbee

Boxee Cozies Up to Broadcasters With Rebranded DVR | Variety - 0 views

variety.com/...xee-to-quick-revamp-1200343403

social TV Boxee television TV advertising DVR ads

shared by Carri Bugbee on 11 Apr 13 - No Cached
  • Boxee rebranded its box from Boxee TV to Boxee Cloud DVR and changed the services it offers.
  • “Our pitch to them is if we move the DVR to the cloud, we can do dynamic ad insertion, so instead of losing the ability to monetize that audience if they’re watching a week later or binge viewing if they’ve recorded the entire season, if you could serve fresh ads whenever somebody is watching it … that is a better way to monetize DVR.”
  • ed us to believe the future of TV is not apps, it’s the experience and the content.”
  • ...3 more annotations...
  • just five apps, including Netflix, YouTube and Pandora, get the majority of use on all connected devices.
  • There are going to be more audiences watching more video on more screens, a lot of new business models, a lot more people watching more stuff and being able to pay for it
  • right now content providers may be too concerned with content protection, at the expense of viewer engagement.
Carri Bugbee

Second screens popular but not always companion TV apps, study says - latimes.com - 0 views

www.latimes.com/...-apps-20130409,0,6951031.story

social TV companion apps second screens 2nd screens TV television social

shared by Carri Bugbee on 11 Apr 13 - No Cached
  • 87% of consumers are splitting their attention between the TV and their laptops, smartphones and tablet computers. Here's the kicker: Although such distracted viewing is common, fewer people are using these second screens to interact with the applications designed specifically for the TV programs they're watching.
  • Although these so-called "companion" applications are popular with some viewers, they don't resonate with most consumers,
  • 47% of viewers have used their portable devices to learn more about the TV shows or movies they're watching, or the actors appearing on screen. But they are turning to established sources, including IMDb, Wikipedia and social networks, for such information, NPD found.
Carri Bugbee

USA Syncs Up Better Second Screen View - 2013-04-01 16:13:36 | Broadcasting & Cable - 0 views

www.broadcastingcable.com/..._Better_Second_Screen_View.php

second social TV screen USA Network broadcasting cable

shared by Carri Bugbee on 02 Apr 13 - No Cached
  • Carri Bugbee on 02 Apr 13
     
    The new USA Sync got a tryout during last Wednesday's telecast of the 100th episode of Psych. During the show, viewers were able to vote to select the show's endin
Carri Bugbee

The Toad Stool by Alan Wolk: The Door To The Second Screen May Be Through The First - 0 views

www.toadstoolblog.com/...r-to-second-screen-may-be.html

shared by Carri Bugbee on 03 Jul 13 - No Cached
  • consumers have been slow to adopt any of the tablet and smartphone-based companion apps created for TV. It doesn’t seem to matter much what functionality the apps offer: discovery, additional content, social intercourse or remote control: the number of viewers willing to both download them and then use them on a regular basis has remained quite small*
  • There’s an oft-quoted Nielsen stat about how 84% of people are using their tablets while they are watching TV. Which generally means “checking their email or posting something on Facebook because they’re not all that engaged with whatever’s on TV.”
  • That’s where an actual second screen app may come into play. Both to initiate turning the first screen additional content on and off, and, once it’s up there, to interact with it. (Because for certain types of programming, polls and quizzes are always going to be an option.)
  • ...1 more annotation...
  • I still firmly believe that program guide functionality is what’s going to get the mass of viewers over to the second screen: it’s just easier to control your TV from a touch screen device that already has a built-in keyboard
Carri Bugbee

4th Edition of SocialTV Index Tracking Survey by Ring Digital llc Shows Twitter is Up 2... - 0 views

www.prnewswire.com/...r-comment-on-tv-300257566.html

socialTV television TV social TV OTT Twitter News politics

shared by Carri Bugbee on 27 Apr 16 - No Cached
  • Ring Digital estimates the Social TV Engager population at ~57 million TV viewers.
  • Twitter was used by 28.4% of the Social TV Engager population up 28% from six months ago.
  • News was selected by 48.1% of Social TV Engagers as one of five genres of prime-time TV content about which they have voted, posted, shared or commented.
  • ...1 more annotation...
  • The results reveal the strength of Twitter as a core news platform. Journalists, bloggers and athletes use Twitter as a next-generation newswire. For these users, Donald Trump has done a great service to the social media community by cementing the useful role that Twitter plays in news dissemination, even if the corporate team at Twitter continues to believe they can create a mass media juggernaut that competes head-to-head with Facebook."
Carri Bugbee

18% Of TV Viewers Recall Seeing A Twitter Hashtag During A Show [STUDY] - AllTwitter - 0 views

www.mediabistro.com/...social-tv-study_b21423

socialTV hashtag Twitter

shared by Carri Bugbee on 20 Apr 12 - No Cached
  • 64 percent of US consumers recall seeing some sort of social media symbols – like a Twitter hashtag or a Facebook “like” – while watching TV. And half of these viewers went ahead and interacted with social media after seeing it on the tube.
  • 42 percent remember a “Like” button, 28 percent remember a QR code and 18 percent remember a Twitter hashtag.
  • When asked why they chose to interact with social media after (or even during, as is the case with those of us who can’t leave our laptops powered off while on the couch) a show, the majority (43 percent) said they wanted to get more information about the show or a related product or service.
  • ...1 more annotation...
  • But TV-watchers are also on the lookout for deals: 32 percent said they were interested in getting access to coupons or promotional codes, and 31 percent wanted to enter a contest or sweepstakes.
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