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Carri Bugbee

Second screen needs simplicity to survive | Media Network | Guardian Professional - 0 views

www.guardian.co.uk/...-screen-simplicity-tv-industry

shared by Carri Bugbee on 04 Jun 13 - No Cached
  • Carri Bugbee on 04 Jun 13
     
    The challenge to the TV industry with the rise of second screens is one of developing industry standard platforms and delivering simplicity
Carri Bugbee

The True Evolution of Facebook Organic Reach Between 2013 and 2014 - 1 views

www.agorapulse.com/...nic-reach-by-industry-may-2014

facebook organic reach pages analytics

shared by Carri Bugbee on 26 Jun 14 - No Cached
  • Reach is not public data, and very few people (likely less than 20 companies across the globe) have the ability to access a significant number of pages’ reach metrics. So most (if not all) of what you’ve read on the subject is probably irrelevant, or greatly exaggerated.
  • Among the 142 industries (Facebook page categories) we have in the sample, only 18 are up or steady. But among the 124 categories seeing their organic reach going down, there are still a lot of them reaching more than 15 or 20% of their fans organically for each post.
  • We focused on the Organic Reach metric for posts (the only one that cannot include paid reach) of over 6,000 pages. We then averaged Organic reach by industry and compared the results between the two periods (July 2013 & May 2014)
  • ...2 more annotations...
  • Overall, there are much more industries going down than up.
  • For example, the “TV Channel” category which saw its Organic reach climb from 15 to 20% between July 2013 and May 2014 has 17 pages in the sample and their average fan count is 372k.  So, it’s easy to tell page size is not creating any bias here!
Carri Bugbee

How will Facebook's IPO impact its relationship with the TV industry? - Insights into i... - 0 views

www.futurescape.tv/...ship-with-the-tv-industry.html

socialtv facebook ipo social TV TV industry broadcasters

shared by Carri Bugbee on 18 May 12 - No Cached
  • Some are experimenting with facilitating paid-for and free viewer voting in talent shows, via Facebook.
Carri Bugbee

Smart TV: The industry push to keep getting smarter - latimes.com - 0 views

www.latimes.com/...rt-tv-20130519,0,7808113.story

socialTV social TV television tv smartTV connected TV recommendations

shared by Carri Bugbee on 07 Jul 13 - No Cached
  • Still, you might say a revolution is brewing in the living room — and this one will be televised. It portends not only a change in the TV viewing experience but also poses a threat to cable and satellite TV distributors. Even network executives' notions about scheduling — how positioning a new show adjacent to a popular program in the evening lineup to drive ratings — look anachronistic at a time when Nielsen estimates that 47% of all American households have DVRs and can watch recorded shows whenever they choose, and 55% of broadband homes have at least one TV connected to the Internet, according to market researcher the Diffusion Group.
  • Concerns about how to reach this group known as the "never connecteds" and count their viewing in a show's ratings adds to a list of headaches that include slumping prime-time broadcast TV ratings and the flight of advertisers to cable.
  • these smart TVs may look dated compared with what Silicon Valley giant Intel has in store for later this year, not to mention whatever Apple Inc. is planning with its mysterious but hotly anticipated flat-screen TV.
  • ...2 more annotations...
  • "We're in a golden era of television. Never in the history of the media has so much money been spent producing high-quality content," said Eric Huggers, general manager of Intel Media, expressing a broad consensus. "If you look at the technology that is used to deliver that, it feels stuck in the past. We think we need to put the technology on a par with the quality of the editorial."
  • "This is going to be the first true cable TV replacement service delivered over broadband," said Michael Greeson, president of the Texas-based media research firm the Diffusion Group. "It's going to tell us so much about the television industry and what relationships have been bent or broken in terms of [Intel] being able to bring first-run content ... as opposed to delayed, on-demand."
Carri Bugbee

Cable companies given walking papers at intensifying pace - 0 views

www.cnbc.com/...ers-at-intensifying-pace-.html

shared by Carri Bugbee on 20 Sep 15 - No Cached
  • A new report by Magid Advisors surveyed 2,400 consumers and found that cord cutting is not only on the rise, but it's happening much quicker than industry watchers anticipated.
  • When asked the reasons why they would consider canceling pay TV service, 77 percent of very likely cord cutters cited over-the-top video as a key factor. Half of respondents said they were satisfied with online streaming options like Netflix and Hulu, while 30 percent said pay TV was too expensive.
  • Carri Bugbee on 20 Sep 15
     
    cord cutting is not only on the rise, but it's happening much quicker than industry watchers anticipated.
Carri Bugbee

10 Tech Commandments for the TV Industry - 0 views

thenextweb.com/...mmandments-for-the-tv-industry

socialTV transmedia second screen 2nd screen social TV interactive TV

shared by Carri Bugbee on 14 Apr 12 - No Cached
  • Carri Bugbee on 14 Apr 12
     
    8. Thou shalt hyper-personalize for your viewers Perceptive media may still be a long way from becoming reality, but 'hyper-personalization' (perhaps a clearer description of what perceptive media means) of TV shows based on who's watching could be huge for viewers and advertisers alike. Not seen a show before? Your set-top box will know this and show more of an explanation of what's happened before, while regular viewers get some bonus content for their loyalty. Not a fan of heavy metal? Maybe the soundtrack to the action scene will be automatically changed to something more to your taste without you even knowing. You can read more about the thinking behind perceptive media in our post here.
Carri Bugbee

Second coming: the evolution of the companion screen » Digital TV Europe - 0 views

www.digitaltveurope.net/...lution-of-the-companion-screen

second screen 2nd screen social tv TV everywhere television tv Twitter

shared by Carri Bugbee on 23 Apr 14 - No Cached
  • The huge growth of both the smartphone and tablet markets in recent years has brought with it a profound shift in viewing habits. According to recent Nielsen stats, 84% of US smartphone and tablet owners now say they use their devices as second screens while watching TV – looking up information about programmes they are watching, researching or buying goods and interacting with friends.
  • Recent months have seen the consolidation, and even closure, of some of the first crop of dedicated second screen services.
  • McDonnell claims that industry, and industry watchers, have been distracted by the buzz around so-called ‘second screening’ – “misinterpreting the audience behaviour and missing the point that it’s just all about making the TV show better.” He claims that part of this “distraction” has rested with the consumer-facing startups, eager to grab attention from broadcasters and monetise this space independently. “They’ve generated a lot of hype and have largely failed to capitalise on it,” says McDonnell.
  • ...7 more annotations...
  • While Zeebox may have initially been focused on live, second-screen participation, Rose says that the service is now more focused on the social experience around the TV shows themselves. A recent major update to the app added MyTV, a personalised content feed based on the shows a user follows, with targeted recommendations, fan-community TV rooms and aggregated articles, news, and information. Zeebox is now even syndicating its production tools, synchronised show enhancements and TV chat rooms to its broadcast partners – including Fox, Discovery, NBC and Viacom.
  • likely part of the appeal for Shazam when it comes to TV is the possibility of tapping into the massive pre-existing broadcast ad market, offering multiscreen and interactive extensions for campaigns.
  • “Having one app that is able to do slightly different things for shows is probably a good place to be for anyone who’s investing in the technology side of it, but also for the viewer, because it’s something that you’re familiar with. There is different stuff to do in each show, so you come back for different shows that you like, and it’s a slightly different experience,” says McHugh.
  • “My belief is that broadcasters should take more ownership and control of that [second screen] space –
  • “It’s always been a quandary for broadcasters – do you partner with a cross-channel, cross-platform app such as Zeebox, do you make something for your own channels, or do you make an app for each show,” says Rose. “When it comes to second screen, I think the pendulum started with broadcasters creating an app for each show. We’ve seen in the US some broadcasters have made more than 200 apps and it’s now widely referred to as the app graveyard – these apps from several seasons back. They’re not maintained, they don’t work often, they’ve got old content, some post was last updated 185 days ago. It’s not good. So that then moved to broadcasters sometimes creating their own channel-based apps. But I think it’s hard to get traffic to a channel-based app. People don’t just watch one channel, they watch multiple channels, and so the pendulum kept swinging towards the more general-purpose app.”
  • “It’s always been a quandary for broadcasters – do you partner with a cross-channel, cross-platform app such as Zeebox, do you make something for your own channels, or do you make an app for each show,” says Rose. “When it comes to second screen, I think the pendulum started with broadcasters creating an app for each show. We’ve seen in the US some broadcasters have made more than 200 apps and it’s now widely referred to as the app graveyard – these apps from several seasons back. They’re not maintained, they don’t work often, they’ve got old content, some post was last updated 185 days ago. It’s not good. So that then moved to broadcasters sometimes creating their own channel-based apps. But I think it’s hard to get traffic to a channel-based app. People don’t just watch one channel, they watch multiple channels, and so the pendulum kept swinging towards the more general-purpose app.”
  • “My argument to broadcasters is don’t bother making a dedicated second-screen app. Just look at the simplest user-journey possible, and that’s through the web-browser,” McDonnell says. He claims it’s already “very well proven” that sending an audience to an interactive, mobile-enabled site will drive more traffic than forcing users to download a native app.
  • Carri Bugbee on 23 Apr 14
     
    The word we're using is 'repatriate' - we feel that TV is generating a lot of online activity and it's going elsewhere. We'd like to bring it back into the TV space if we can. What we try to do is almost replicate what people were doing online while they are watching TV and pro-actively serve them a whole lot of this extra information," he says
Carri Bugbee

TV, video streaming, at a turning point - Business - The Boston Globe - 0 views

www.bostonglobe.com/...story.html

video streaming TV television social tv socialTV

shared by Carri Bugbee on 30 Apr 14 - No Cached
  • Whether you watch TV via cable, Internet, or rabbit-ear antenna, you’ll see the same thing — a massive industry-wide upheaval, as new technologies and business models reshape what we view, and how we view it. “The television industry is in transformation,” said independent media analyst Jeffrey Kagan. “This entire space is going to be a completely different space in five years.”
Carri Bugbee

Tensions remain between programmers and pay-TV industry | nScreenMedianScreenMedia - 0 views

www.nscreenmedia.com/in-programmers-pay-tv-industry

programmers socialTV social tv television TV streaming OTT Netflix cable

shared by Carri Bugbee on 26 Jun 14 - No Cached
  • Factoid: 21.6% of pay-TV subscribers have downloaded their operators TV-Everywhere app to their connected device. Of those, just 30% use it more than once a week.
  • “Authentication is a barrier to usage. I bet half the audience doesn’t know what their user name and password is.
  • “It’s not unreasonable to assume that roughly, essentially we charge customers 20 cents a viewing hour. That is a staggeringly good value by any measure.” Rob Marcus, TWC “I’m concerned we are reaching a tipping point. Where we begin to price some customers out of the market” Jerald Kent, Chairman & CEO, Suddenlink Communications
  • ...1 more annotation...
  • Factoid: A majority of brand marketer and advertising agency executives expect original digital video programming to become as important to their business as television advertising within the next 3 to 5 years.
Carri Bugbee

Apple TV and iAd - Business Insider - 1 views

www.businessinsider.com/apple-tv-and-iad-2015-3

apple iAd advertising network apple TV OTT streaming over-the-top

shared by Carri Bugbee on 18 Mar 15 - No Cached
  • Apple TV could be the shot in the arm needed to finally wake up its mostly dormant advertising business iAd.
  • The ability to target very specific audiences. Apple has a wealth of first-party data about its customers, due to the fact that they register with their real details when they sign up for Apple ID and iTunes.
  • Apple should be able to tell who was served an ad and what that individual immediately went on to do afterwards: That could include checking out the advertiser's website on their iPad, or tweeting about the brand via their iPhone. 
  • ...4 more annotations...
  • Apple TV could take away that pain point for advertisers in-between showing an ad and the user actually buying an item: They could make purchases directly from their TV. That's a very appealing call to action for an advertiser.
  • While The Wall Street Journal reports that Apple has signed up heavy-hitters like CBS, ABC, and Fox, it appears NBC is not involved with the negotiations due to a long running feud with NBC parent company Comcast. 
  • it might well be that the broadcasters still dictate the advertising that will run against their content on Apple TV. Apple might instead have to rely on more "native" forms of advertising rather than pre-rolls and mid-rolls — Like banners, text overlays, or ads that appear on the home screen for instance.
  • Apple may have another bargaining chip: According to the New York Post, the company is making offers to share detailed customer data with content partners, who could then use this information to target shows to users and advertisers.
  • Carri Bugbee on 18 Mar 15
     
    Apple TV could be transformative for the entire advertising industry
Carri Bugbee

Hulu Struggles To Survive The Influence Of Its Parent Companies | Fast Company - 0 views

www.fastcompany.com/...influence-its-parent-companies

socialTV hulu web video social TV television

shared by Carri Bugbee on 29 Oct 12 - No Cached
  • Despite all that brain-sprayingly awesome news, the lords of television are having second thoughts about this whole disruption thing. The loudly noted woes of the entertainment industry aside, TV still generates more than $70 billion in advertising revenue annually.
Carri Bugbee

How social media users multitask while watching TV - 0 views

www.lostremote.com/...act-the-entertainment-industry

shared by Carri Bugbee on 02 Apr 12 - No Cached
  • study by TVGuide found that 27% say they watch more live TV to avoid spoilers via social media.
  • 3 out of 10 people decided to watch a TV show because of something they read or saw on a social networking site. (TVGuide’s study, which didn’t limit respondents to social media users, found that 17% said they started watching a TV show because of a social impression.)
Scott Monty

Social TV mentions in This Week in Social Media - 0 views

www.scottmonty.com/...ek-in-social-media-942013.html

television TV social socialTV advertising

shared by Scott Monty on 06 Sep 13 - No Cached
  • Scott Monty on 06 Sep 13
     
    Please have a look at the first 6 links in the "Industry" section of this post - each is suggestive, but together there is a cumulative effect.
Carri Bugbee

Tumblr Went Toe-to-Toe With Twitter During VMAs, per Data Firm | Adweek - 0 views

www.adweek.com/...toe-twitter-during-vmas-152043

tumblr socialTV television TV social Twitter data VMAs

shared by Carri Bugbee on 02 Sep 13 - No Cached
  • Tumblr stat is likely music to the ears of Yahoo CEO Marissa Mayer—who paid $1.1 billion for the social site to help her 19-year-old Internet company "get young." An emerging industry narrative involves teens and twentysomethings migrating in droves from Facebook to Tumblr
  • Twitter disputed Union Metrics' numbers, claiming to have had 3 million users who tweeted about the VMAs on Sunday
Carri Bugbee

Almost half of TV viewing to be app-based by 2020 | Rapid TV News - 0 views

www.rapidtvnews.com/...g-to-be-app-based-by-2020.html

socialTV social TV television apps VOD

shared by Carri Bugbee on 15 Jul 13 - No Cached
  • In The Future of TV – A View from 2013, TDG asserts that in a shifting quantum media landscape video viewing will shift away from legacy pay-TV environments such as the living room television, and toward broadband and non-TV video platforms and app-enabled secondary screens such as tablets, which will in essence serve as second TVs.
  • the use of second screens like smartphones and tablets will pave the way to what it calls a full app-based ecosystem which will train users how to visit an app store, search and locate content, and download their own selection of third-party applications onto their devices.
  • pace of change it believes will be hindered by industry inertia, device replacement cycles, and resistance to change by the legacy TV viewing audience.
Carri Bugbee

Facebook Can't Compete With Twitter On TV - 1 views

www.valuewalk.com/...stors-look-twitter-instability

socialTV social TV television tv twitter facebook

shared by Carri Bugbee on 19 Sep 13 - No Cached
  • Twitter could be much better than Facebook in certain businesses, and it might be able to make a huge amount of money in that business.
  • TV is still the most important player in the advertising industry. The format has an important cultural importance, and it still brings in far more money than Internet video. That is not going to change any time soon according to research, and that will negatively effect Facebook Inc (NASDAQ:FB) as it tries to move into video ads. Twitter has a way around the trend, however.
  • TV changes Twitter, Twitter changes TV When a really popular show is on television, the buzz is palpable on the social network. Twitter has noticed and it has begun to push some of its advertising in that direction. The company is planning on launching a TV recommendation service in the months ahead that will add to the perceived relationship between the social network and television in the mind of consumers.
Carri Bugbee

Montreal's Seevibes acquires French social analytics firm TvTweet, opens office in Fran... - 0 views

business.financialpost.com/...tvtweet-opens-office-in-france

social analytics social TV socialTV television SeeVibes

shared by Carri Bugbee on 20 Nov 13 - No Cached
  • The service analyzes over 3,000 TV shows across “100%” of broadcasters and cable TV networks in Canada, recording 20 million relevant social media interactions each week. The idea is that clients – which currently include Quebecor Media, CBC, and Bell Media – can analyze posts and tweets, both for their own shows and channels, but also the industry over all, and adjust their social media strategy accordingly.
  • TvTweet, founded in Bordeaux, France in 2011, has found similar success in the European market, and is working with companies such as Orange, TF1 and NRJ12 across seven different countries.
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