We use social media primarily for four purposes: 1) engaging with fans and encouraging that two-way conversation; 2) driving tune-in to our programming; 3) driving traffic to our owned-and-operated fansites; and 4) gathering insights about fan preferences and reactions that we can share internally with our network marketing, communications and production partners.
How a TV show gained 567,106 new Facebook fans without running ads - Inside Facebook - 1 views
1More
Discovery Communications Discovers the Meaning of Like - Brian Solis - 0 views
1More
'Keeping up with the Kardashians' on social TV - 0 views
5More
The True Evolution of Facebook Organic Reach Between 2013 and 2014 - 1 views
1More
Multiple TV related apps cooperate to amplify their advantages - nScreenMedia - 0 views
3More
Making Moves: Dancing with the Stars Premieres with First-ever Facebook Broadcast | Mas... - 0 views
11More
Second coming: the evolution of the companion screen » Digital TV Europe - 0 views
1 - 15 of 15
Showing 20▼ items per page