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Dunkin’ Donuts today is launching TV spots called #MyDunkin, featuring the brand’s passionate Twitter fans.

We’ve found in the last few years that letting consumers talk about Dunkin’ is far more powerful than any brand message we could put out.

You can use the mobile app to find a local Dunkin’ and receive geo-targeted offers. The mobile offers change as you go from market to market while using push notifications for location-based targeting.