The Interest Graph, Digital Distribution & Transmedia Storytelling - 0 views
Boxee Cozies Up to Broadcasters With Rebranded DVR | Variety - 0 views
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Boxee rebranded its box from Boxee TV to Boxee Cloud DVR and changed the services it offers.
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“Our pitch to them is if we move the DVR to the cloud, we can do dynamic ad insertion, so instead of losing the ability to monetize that audience if they’re watching a week later or binge viewing if they’ve recorded the entire season, if you could serve fresh ads whenever somebody is watching it … that is a better way to monetize DVR.”
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ed us to believe the future of TV is not apps, it’s the experience and the content.”
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How To Record On DTH - 0 views
With Siri TV, Apple Will Dismantle the TV Networks | Digital Quarters - 0 views
Twitter says TV tweeters make better viewers » Digital TV Europe - 0 views
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Twitter users recall TV advertisements at a far greater rate than non-users, according to an upcoming study from the social media platform.
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There’s a 37% increase in ad recall among people watching TV and tweeting,” he said, adding that users tweeting about TV shows are doing so through their airing not during commercial breaks.
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Delegates were told that four out of five US viewers are regularly using another device while watching TV.
i.TV Drops GetGlue Brand, Launches 'tvtag' App | Cable Television News | Broadcast Synd... - 0 views
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Almost three months after striking a deal to acquire second screen TV app specialist GetGlue, i.TV has "retired" the GetGlue brand while introducing a new brand and social TV app called "tvtag" that will enable users to share, comment on and react to what they’re watching.
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Tvtag will aggregate the i.TV second screen audiences from GetGlue, DirecTV and Nintendo (via the Nintendo TVii feature that’s baked into the Wii U console and Wii U GamePad). i.TV CEO Brad Pelo said the move will give tvtag access to an aggregate, potential reach of about 10 million users.
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The new app replaces the GetGlue platform with one that lets users “tag” moments within individual TV shows and sporting events with comments, doodles and memes. Keeping some of the old GetGlue features in place, tvtag will still let users “check in” to a show to unlock digital stickers, while also integrating user polls tied to TV content and the ability to share show-related info on Twitter and Facebook.
Contrarian Views Ahead: Social TV and Connected TV Advertising - Business 2 Community - 0 views
The future of storytelling: People want to befriend characters and influence their deci... - 0 views
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“Technology is creating new opportunities to engage with narratives—but it’s not just about accessing more content in more places; it’s about the opportunity to bring stories out of the screen and into our lives,”
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“We found audiences are more ready than ever to embrace new tech-driven possibilities for stories to impact us more deeply: allowing us to see new points of view, inspiring us to live better, and even changing the ways we think about brands.”
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78 percent of people want to “friend” a character digitally – meaning they would receive updates via platforms like Facebook or via SMS – and would like to be able to sway the outcome of a particular decision, as they would with real friends, perhaps.
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Twitter Spoiler Block: Netflix Has Spoiler Foiler for 'Breaking Bad' | Variety - 0 views
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The app takes an aggressive approach, blocking any tweet with the words “breaking” or “bad,” even if they may have nothing to do with the show, or are merely innocent comments on the show’s Emmy win. However, for those who have to wait to watch the finale, it may be better to be safe than sorry.
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“Bad” fans can log into the website through Twitter and view a relatively normal version of their timeline, the only change being that tweets that could contain spoilers are blacked out with a spoiler warning. They have the option of clicking on the tweet to view it, if they so dare.
More media consumers are cutting the cable cord | McClatchy - 0 views
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The vast majority of Americans – 95 percent – still watch television using traditional cable or satellite options, according to Nielsen. But the number of households that choose to opt out of cable or satellite TV is on the rise, from 2 million in 2007 to 5 million in 2013, Nielsen’s data show.
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“This scares the bejesus out of the cable and satellite people,” said Jim Barry, a spokesman for the Consumer Electronics Association in Arlington, Va. “I think it’s going to change the business model.”
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A main driver behind the high cost of cable and satellite in recent years is the expensive license fees networks pay sports leagues to broadcast their games. The cost gets passed on to consumers to pay for the “bundles” of channels they get with their cable satellite subscriptions, whether they plan to watch sports or not.
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Why Facebook and Twitter Are Fighting Over Your Television - Claire Peracchio - The Atl... - 0 views
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TV is still the biggest, commanding roughly $70 billion in annual advertising.
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Nielsen reports that online video accounts for a small portion of time spent watching TV, just over 2%, even after including YouTube, Netflix, and Hulu.
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Facebook and Twitter have the same grand strategy to cut a slice of that $70 billion. Unike Netflix and Hulu, their plan isn’t to take attention away from TV, but rather to attract more attention to TV advertising.
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Xaxis Promises to Bring Second-Screen Viewers Back to TV - ClickZ - 0 views
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"This is not a Shazam-like feature. It happens before the ad is even broadcast,
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ble to read the digital signals coming from the TV satellite feed (used for both satellite and cable TV), telling it when a TV spot from a specific brand has begun. It then triggers the launch of a mobile ad within three seconds of its detection of the TV spot.
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On the other end, Xaxis targets users using data from TV audience measurement firm Kantar, which taps into about 1 million U.S. TV households. This could tell Xaxis, for example, which viewers index high for consuming television dramas or live vocal competitions. The campaigns are only designed to reach connected devices on a home Wi-Fi, rather than those who are on mobile devices, Finnegan says. "We want to reach people who are stationary and if they are on Wi-Fi we can assume they are hanging out at home," he notes.
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Second coming: the evolution of the companion screen » Digital TV Europe - 0 views
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The huge growth of both the smartphone and tablet markets in recent years has brought with it a profound shift in viewing habits. According to recent Nielsen stats, 84% of US smartphone and tablet owners now say they use their devices as second screens while watching TV – looking up information about programmes they are watching, researching or buying goods and interacting with friends.
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Recent months have seen the consolidation, and even closure, of some of the first crop of dedicated second screen services.
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McDonnell claims that industry, and industry watchers, have been distracted by the buzz around so-called ‘second screening’ – “misinterpreting the audience behaviour and missing the point that it’s just all about making the TV show better.” He claims that part of this “distraction” has rested with the consumer-facing startups, eager to grab attention from broadcasters and monetise this space independently. “They’ve generated a lot of hype and have largely failed to capitalise on it,” says McDonnell.
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The word we're using is 'repatriate' - we feel that TV is generating a lot of online activity and it's going elsewhere. We'd like to bring it back into the TV space if we can. What we try to do is almost replicate what people were doing online while they are watching TV and pro-actively serve them a whole lot of this extra information," he says
Twitter Ad Strategy: Team Up With TV Content Creators - Businessweek - 0 views
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Twitter is specifically about what is happening right now,” says Ron Amram, senior media director of Heineken USA, adding that Amplify has become Twitter’s most promising ad tool. “To allow a brand to have real-time ownership of a video that says, ‘This is what you need to know right now’ is pretty powerful.”
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To attract more social media attention, “marketers are taking moments that would have been talked about at the water cooler and are allowing them to unfold live,” says Adam Bain, Twitter’s president of global revenue.
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A division of 30 employees works with media companies to ensure that networks and their actors tweet during broadcasts and that Twitter hashtags and user names appear on the screen
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