Group items tagged

75% of Brands integrate second screen experience, up 7%.

Hashtags, presumably aimed for Twitter, dominate over Facebook. Hashtag integration in ads dominated the airtime, with 38% of ads including Hashtags in visual display on ads,

Summary: Expect Hashtags to Overake Corporate Websites in 2014 Brands prefer deeper integration on their own website and leverage over-arching hashtags for events

It’s internally testing “Chronological By Actor,” a new way to display updates about live events so they appear in order from most recent to oldest, surrounded by feed posts ranked by its traditional relevance-sorting. It’s not ready yet, but the algorithm test denotes Facebook’s keen interest in stealing Twitter’s real-time social media crown.

It revealed it would start publicizing News Feed algorithm changes in blog posts, as well as two changes that have already been rolled out: “Story Bumping,” which bumps stories you haven’t seen yet to the top of the feed, and “Last Actor,” which shows you more feed stories about the people you’ve recently interacted with or viewed the profile of.

If you want up-to-the-second information about what’s transpiring in a sports event or breaking news story, Twitter wins. Y

Trendrr calls itself a real-time company that processes and tries to make sense out of the data surrounding television, media and brands. Trendrr’s products — Curatorr and Trendrr.TV

Having sat at this intersection of TV and social media for years, we’ve analyzed data from lots of platforms. What makes Twitter uniquely compelling among these platforms is its connection to the live moment — people sharing what’s happening, when it’s happening, to the world. We think we can help amplify even stronger the power of that connection to the moment inside of Twitter.

Twitter in May rolled out new products that let advertisers target people on Twitter who had just seen their ads on TV. The update was born out of Twitter’s acquisition of Bluefin Labs, another social TV tracker. The move wasn’t so much a boon for media companies as much as a display of how Twitter can work on a second screen alongside TV.

Google will now include listings of television episodes and on-air dates in its search results.

This new data will be displayed alongside the existing information in Google’s database that already details a show’s network, cast, theme song and main characters.

change also extends to TV shows no longer in production.

Twitter based information is now directly integrated into the guide of the X1 platform. Not only will users be able to scroll through the guide and see which shows are currently trending on Twitter, they will be able to reorganize and filter the programming based on what’s trending and change the channel from there.

Last week, Xbox and Twitter announced that Twitter will be directly integrated into the Xbox One’s TV experience. Automatically displaying tweets related to the show you are watching in a Lower Third type overlay experience as well as Trending hashtag and topic information integrated into the Xbox One’s OneGuide.

Curatorr may be powering curated streams of show based twitter content for EVERY show in Xbox One TV. Keeping in mind here that Curatorr is a Twitter owned product, these curated streams of content can be further fine tuned after the initial airing of shows and can then be “restreamed” as a Social DVR of sorts.

The Canvs analysis covered about 185,000 tweets, just a portion of the half-a-million tweets that Canvs identified as being related to the finale. The platform only analyzes tweets it is sure it can interpret accurately, founder and CEO Jared Feldman told me. <div><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=%2F4624%2FTheAtlanticOnline%2Fchannel_technology&t=src%3Dblog%26by%3Dadrienne-lafrance%26title%3Dan-algorithm-knows-who-liked-the-em-how-i-met-your-mother-em-finale%26pos%3Din-article&sz=300x185&c=72813788&tile=3" title=""><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=%2F4624%2FTheAtlanticOnline%2Fchannel_technology&t=src%3Dblog%26by%3Dadrienne-lafrance%26title%3Dan-algorithm-knows-who-liked-the-em-how-i-met-your-mother-em-finale%26pos%3Din-article&sz=300x185&c=72813788&tile=3" alt="" /></a></div>

An algorithm might recognize the word "enjoy" in a tweet that says, I really didn't enjoy the How I Met Your Mother finale, without realizing that the tweet isn't ultimately positive. You can teach a computer to recognize the "didn't" before "enjoy," but that doesn't go far enough, either.

The way that 12-year-olds talk about loving Justin Bieber? There's no dictionary on the planet that captures that."

Location technologies like GPS are sharing analytics on where and how this content is being viewed.  The good news?  Connected TVs definitely have a role to play in the multiscreen IoT – especially in the area of building new models of marketing and advertising relationships.

The way we look at location-based marketing (LBM) is unique – our definition is basically: The intersection of people, places and media.  We don’t equate LBM to just mobile [devices]. – Asif Khan, LBMA

once you know the location of the person you’re trying to influence – the question you should ask is: what media happens to be near them in that particular place? Could be a billboard, radio, television – anything. We’re very focused on media context.”