ut Nascar's new page has a key new feature, which is the ability to pull in tweets related to a live event from a variety of sources. In the case of Nascar, tweets about Pocono 400 were being pulled in from drivers like Jeff Gordon as well as sports writers, and the curation was executed through an algorithm that searched for relevant content with the assistance of human editors, according to a Twitter blog post. It's further evidence of Twitter's desire to be the platform advertisers turn to when they're looking to execute promotions around major live events such as the Super Bowl or the Oscars. Last month, they announced a partnership with ESPN to create branded campaigns around tentpole sports events.
4More
New Data Surrounding Twitter, TV, and Brand Messaging - 0 views
4More
4th Edition of SocialTV Index Tracking Survey by Ring Digital llc Shows Twitter is Up 2... - 0 views
6More
CBC expanding second screen concept with Arctic Air season finale | Marketing Magazine - 0 views
3More
Nielsen Agrees to Expand Definition of TV Viewing - 1 views
5More
Pay-TV Operators Gear Up for Internet TV Invasion - 0 views
3More