Twitter-Engaged TV Viewers Tweet 24/7
While 72 percent of TV tweeters tweet when they watch live broadcasts, 60 percent tweet about TV shows when they are not watching them, and 58 percent tweet about TV shows while watching them after they originally air.
Actors/Talent Are Most Preferred Source
Forty percent of tweeters prefer to see tweets from a show's stars, 26 percent like to see them from friends and family, and 18 percent prefer them from official show handles.
TV Tweets Drive More on Twitter, Other Social Platforms
Seventy-eight percent take immediate action after seeing a TV Tweet, 41 percent click on the show's hashtag to find out more information; 39 percent retweet show tweets, and 35 percent follow stars on Twitter.