AwesomenessTV boss talks YouTube networks for kids: 'I don't think we're replacing tele... - 0 views
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Robbins, whose career has included producing TV shows Smallville and One Tree Hill, admitted that it's still much more profitable to have a popular TV show than a popular YouTube show, but sees that changing. "The advertising model is catching up very slowly. Right now TV is getting this much money, and YouTube is getting this much," said Robbins, with gestures to indicate huge and tiny ad revenues respectively.
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That's one reason why DreamWorks bought AwesomenessTV so early in its growth. Robbins said the company plans to spend around $10m creating shows this year, from bigger projects like Side Effects to smaller videos designed for viral sharing.
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"There's a handful of companies in Los Angeles right now who I think are going to be the next generation of cable networks,
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TV, video streaming, at a turning point - Business - The Boston Globe - 0 views
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Whether you watch TV via cable, Internet, or rabbit-ear antenna, you’ll see the same thing — a massive industry-wide upheaval, as new technologies and business models reshape what we view, and how we view it. “The television industry is in transformation,” said independent media analyst Jeffrey Kagan. “This entire space is going to be a completely different space in five years.”
How social media users multitask while watching TV - 0 views
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study by TVGuide found that 27% say they watch more live TV to avoid spoilers via social media.
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3 out of 10 people decided to watch a TV show because of something they read or saw on a social networking site. (TVGuide’s study, which didn’t limit respondents to social media users, found that 17% said they started watching a TV show because of a social impression.)
Limited-Series TV and the Web: A Perfect Marriage | Seamus Condron | PCMag.com - 0 views
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You want your new definition of social TV? There you have it. It's not a useless check-in app, it's short, sometimes sweet, sometimes powerful, highly consumable content. When you marry that with TV content that shares the same characteristics, you have a bright future for quality television and its second screen.
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Limited series, anthology formats, and binge viewing Netflix shows are beginning to resemble how one-offs like the Super Bowl or the Grammy's behave on the Web, where there's a groundswell of conversation for a limited period of time.
The Trendrr Blog » Blog Archive » New Facebook Data Strengthens Tools For Mea... - 0 views
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Facebook has given Trendrr preliminary access to previously unanalyzed Facebook user engagement data on chatter relating to television content.
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Our analysis reveals that there is a large amount of TV-related social activity on Facebook — in numbers approximately 5 times as large as that of all other social networks combined as measured by Trendrr.
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Trendrr’s analysis of second-screen Facebook activity during one week in May** found that the volume of Facebook user engagement relating to television programming was 5 times as large as all other social networks combined. Activity related to broadcast television was 7 times as large, while activity linked to cable-television programming was 4.5 times as large as all other social networks combined. Second-screen activity levels on Facebook were particularly high among viewers of dramas and comedies.
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The Amplified Experience is Critical to Media Relevance -- Graeme Hutton - Graeme Hutto... - 0 views
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The Advertising Platform Formerly Known as Mass Media Advertising communications channels have always offered their audiences a value exchange. For instance, TV provides entertainment experiences in return for advertising and indirectly a cable fee, magazines present an edited cornucopia of material on a selected topic in return for a cover price and advertising.
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Social media and digital advertising are currently testing the limits of their value exchanges by expecting consumers to provide specific information about themselves or their behaviors, which the digital properties can subsequently leverage in targeted advertising.
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now younger consumers’ growing sense of entitlement gained in the digital world (where information was often offered at low or zero cost) is shifting across all channels. We only have to look at the emergence of TV cable cord-cutters or the growth of services such as Bit Torrent for evidence of this. Bit Torrent has increased its audience by over +70% in the last two years to a monthly audience of 23 million users.
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Ad-free SVOD set to accelerate TV ad revenue declinenScreenMedia - 0 views
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SVOD providers are particularly problematic for broadcasters and their advertising partners, because they hurt ad supported television in a number of ways: Consumers with SVOD subscriptions replace time spent watching ad supported television with ad free SVOD watching With so much of online video viewing time spent watching ad free, those quality ad opportunities that are available are more expensive to buy Consumers get a decreased tolerance for advertising as they grow used to seeing content uninterrupted.
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U.S. ad agencies spent 2% less on broadcast TV networks in the 4th quarter of 2014 and 16% less on national cable TV. The company also found that, if you exclude the Olympics, broadcast ad revenue would have declined 2% for the full year (it increased 4.1% when the Olympics are included.)
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online originals are growing prodigiously and a good proportion of that inventory will provide advertising opportunities. For example, Alex Carloss, YouTube’s head of original programming, announced the site would be funding more original programming in the same way it did in 2012.
The Battle For Data From Social TV - 0 views
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And whilst Twitter COO Dick Costolo might claim that they are “saving” TV, I would argue that many networks probably view them with as much suspicion as love: as a frenemy
Boxee Cozies Up to Broadcasters With Rebranded DVR | Variety - 0 views
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Boxee rebranded its box from Boxee TV to Boxee Cloud DVR and changed the services it offers.
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“Our pitch to them is if we move the DVR to the cloud, we can do dynamic ad insertion, so instead of losing the ability to monetize that audience if they’re watching a week later or binge viewing if they’ve recorded the entire season, if you could serve fresh ads whenever somebody is watching it … that is a better way to monetize DVR.”
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ed us to believe the future of TV is not apps, it’s the experience and the content.”
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Why Twitter Paid $90 Million for Bluefin Labs - Dive Into Media - Mike Isaac - Dive Int... - 0 views
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If you can take [our analytics service] and not just do it about [one event like] the Super Bowl but do it for all TV shows … now you have this comprehensive view into how TV is driving engagement.”
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Bluefin drills down into specific moments on television, be they advertisements, actual shows or what have you. And Roy says it can grab a larger, more representative slice of the Twitter users tweeting about a specific moment than, say, a hashtag can (as many people may be talking about an event without using a hashtag).
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Bluefin runs what’s called an affinity analysis, which lets the company figure out “preexisting affinities between TV program audiences and brands.” Moreover, Bluefin can flesh out a profile of a particular Twitter user tweeting in a specific moment, based on that person’s tweeting history.
Millennials Watch Video On Smartphones - Business Insider - 0 views
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YuMe conducted a study that tracked how millennials consume media, finding that 13% watch video content on their smartphones while they work, while another 13% watch while they shop. In total, 94% of millennials are multitasking (and likely distracted) while viewing content.
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Smartphones and tablets, not televisions, are the gateway to a millennial audience. Millennials recall brands at a much better rate when they're on mobile devices, and they think of the TV as old-fashioned. In fact, only 3.1% of millennials consider brands that advertise on TV as being "modern."
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More than twice that number think of smartphone advertisers as having "modern" brands.
Social Media's Influence On TV Viewing Currently Is Small -- But Research Suggests Grow... - 0 views
USA Network Brings Advertisers into Its Social TV Journey - eMarketer - 1 views
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We’re trying to bring brand advertisers into the conversation. When the Ford Fusion, for example, is integrated into an episode of “White Collar,” it’s then easy for us to promote that positioning or brand integration in platforms like Character Chatter.
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We don’t want people to view something as an ad, we want people to view it as added content to their “White Collar” show experience.
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Viewers using the Viggle platform can access interesting plot points, Q&As, live polls—things like that—while watching the show.
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Twitter Spoiler Block: Netflix Has Spoiler Foiler for 'Breaking Bad' | Variety - 0 views
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The app takes an aggressive approach, blocking any tweet with the words “breaking” or “bad,” even if they may have nothing to do with the show, or are merely innocent comments on the show’s Emmy win. However, for those who have to wait to watch the finale, it may be better to be safe than sorry.
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“Bad” fans can log into the website through Twitter and view a relatively normal version of their timeline, the only change being that tweets that could contain spoilers are blacked out with a spoiler warning. They have the option of clicking on the tweet to view it, if they so dare.
Netflix Needs Cable, But the Feeling Isn't Always Mutual | Variety - 0 views
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Netflix is banking on getting on cable set-top boxes to hit aggressive growth targets in the next few years — but not every U.S. operator is eager to play ball with a company they view as a rival.
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John Malone, whose Liberty Media owns a stake in Charter, has dismissed the notion that MSOs should pair up Netflix. At the company’s annual investor day this month, he said cable operators should team up to create a Netflix-like subscription VOD service, criticizing the industry for being slow to respond to over-the-top competitors.
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Longer term, Netflix projects that it can be two or three times larger than HBO’s current linear base — with 60 million to 90 million subs in the U.S. Hitting those numbers would likely require pay TV deals, to reach consumers who don’t want a separate box for streaming Internet video.
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'Traditional TV viewing for teens and tweens is dead. Not dying. Dead.' | Technology | ... - 1 views
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