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Carri Bugbee

Netflix CEO Reed Hastings Predicts the Future of Streaming Video - Peter Kafka - Media ... - 0 views

  • The one new nugget here is a Hastings prediction, held by many other people, that we’re moving to a world where “apps replace channels.”
  • “Existing networks, such as ESPN and HBO, that offer amazing apps will get more viewing than in the past, and be more valuable. Existing networks that fail to develop first-class apps will lose viewing and revenue.”
  • there’s room for lots of streaming video services, just like there are lots of cable channels today.
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    we're moving to a world where "apps replace channels."
Carri Bugbee

CBC expanding second screen concept with Arctic Air season finale | Marketing Magazine - 0 views

  • Each time the show goes to commercial, viewers following the TV broadcast with their computer, iPad or smartphone handy will be able to unlock unique content related to the finale’s plot that adds new dimensions to the story. (An on-screen prompt will read “The story continues now at CBC.ca/ArcticAir.”)
  • CBC’s goal is to reward the audience with a “transmedia storytelling event” that happens in tandem with the live broadcast.
  • provides more information on the characters, their motivations and elements that won’t be seen on TV.
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  • they will be able to choose to view material from different perspectives, including that of the hostage.
  • Other parts of the experience allow viewers to choose from a selection of missed calls on a character’s cell phone or to read their text messages to glean new information. “It’s more narrative detail for the superfans,” said Rodrigues.
  • Sproule said that Arctic Air’s additional content wasn’t “bolted on” after the episode had already been written and shot. “It’s part of the original script—it was part of the creative process,” she said.
Carri Bugbee

Facebook Toys With Twitter-Style Feed Order For Posts About Real-Time Events | TechCrunch - 0 views

  • It’s internally testing “Chronological By Actor,” a new way to display updates about live events so they appear in order from most recent to oldest, surrounded by feed posts ranked by its traditional relevance-sorting. It’s not ready yet, but the algorithm test denotes Facebook’s keen interest in stealing Twitter’s real-time social media crown.
  • It revealed it would start publicizing News Feed algorithm changes in blog posts, as well as two changes that have already been rolled out: “Story Bumping,” which bumps stories you haven’t seen yet to the top of the feed, and “Last Actor,” which shows you more feed stories about the people you’ve recently interacted with or viewed the profile of.
  • If you want up-to-the-second information about what’s transpiring in a sports event or breaking news story, Twitter wins. Y
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  • Twitter works best when you’re glued to it in the moment, whereas Facebook excels at giving you the most interesting retrospective of what happened while you were gone.
  • Facebook came up with the idea for Chronological By Actor — a way to create a hybrid feed that integrates both relevance and real-time sorting.
  • The only problem is that Facebook said its tests of Chronological By Actor actually reduced Likes, comments, and other signals it uses to gauge News Feed success. That’s why the algorithm change hasn’t been rolled out like Story Bumping and Last Actor.
Carri Bugbee

MediaPost Publications Tablets Changing Content Consumption Habits 03/27/2014 - 0 views

  • With the rapid adoption of the tablet as a content device, interest in streaming content has nearly doubled in the past year (from 17% in 2012 to 32% in 2013). Consumers have also expressed more interest in consuming programming on different devices and from different sources. (Indeed, younger Millennials spent more time watching content on non-television devices, even when that content was originally created for television, Belson says.)
  • “This is the first year that consumers have started to decouple the notion that content from a particular source [must be viewed on] a different device,”
  • Only 6% of consumers who had pay-TV services said they were considering giving up the services in the next year, according to the survey.
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  • Yet with all of these devices in consumers’ hands, multitasking is on the rise. According to the survey, 86% of consumers admitted to multitasking on another device while watching television (up from 72% in 2011). However, only 22% of those multitaskers are doing something directly related to the programs on the television set. The disparity is both a challenge and an opportunity for marketers, Belson says. 
Carri Bugbee

USA Syncs Up Better Second Screen View - 2013-04-01 16:13:36 | Broadcasting & Cable - 0 views

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    The new USA Sync got a tryout during last Wednesday's telecast of the 100th episode of Psych. During the show, viewers were able to vote to select the show's endin
Casey Cushing

DirecTV Taps Miso To Offer Synchronized Social TV Experience - 0 views

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    Social television startup Miso is going beyond the entertainment checkin to offer DirecTV customers a synchronized television-viewing experience that changes with each switch of the channel. Miso's updated iPhone application [iTunes link] now pairs with DirecTV receivers over Wi-Fi to automatically show users what's playing and provide them with a more frictionless show-sharing experience.
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