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Carri Bugbee

MediaPost Publications At The ANA: Social TV Is 'New Media' 02/17/2012 - 0 views

www.mediapost.com/...na-social-tv-is-new-media.html

socialTV TV social new media media television social TV

shared by Carri Bugbee on 15 Apr 12 - No Cached
  • Carri Bugbee on 15 Apr 12
     
    Certainly, the Super Bowl reflected brand interest in turning TV into a mosaic of simultaneous marketing events on different screens designed to engage consumers with brands and with each other. Coca-Cola's polar bears were in the beverage giant's TV spots, but they were simultaneously online during the game, commenting on the game and, in a meta-commentary, on their own ad. Tom Cunniff, VP and director of interactive communications at Combe Incorporated, asked if such multi-screen programs risk splitting people's attention across devices. McHugh agreed that the risk exists, but said that, if the central idea is engaging, it only deepens engagement and attention. "We have seen it; consumers are already fragmenting their attention. What social TV does is to bring the experience to life so we can capture consumer attention more." She argued that if the story is good and engaging, it will involve consumers, no matter how many screens are telling it.
Carri Bugbee

SportStream wants to be your second screen while watching the big game | VentureBeat - 0 views

venturebeat.com/...en-while-watching-the-big-game

socialTV social TV chatter television TV social sports

shared by Carri Bugbee on 10 Jul 13 - No Cached
  • SportStream, which is backed by Seattle Seahawks and Portland Trail Blazer owner Paul Allen’s Vulcan Capital, aggregates social chatter about currently in-progress games with stats, scores, and rich data on what’s actually happening. The goal is a simple streaming second-screen experience: watch the game on the big screen, get involved in the dialog on the little screen.
Carri Bugbee

Twittervision: Twitter Taps Video Via Amplify, TV Ad Targeting, Vine | Variety - 0 views

variety.com/...r-amplify-adam-bain-1200569725

socialTV social TV television tv Twitter Amplify advertising

shared by Carri Bugbee on 17 Apr 14 - No Cached
  • . In keeping with the company’s emphasis on being the go-to platform to collectively share experiences in real time, Costolo hinted, at a recent appearance at the Brookings Institute in Washington D.C., that Twitter is testing a feature that would allow users to essentially “replay” live events and pinpoint peak moments that can be viewed if missed the first time around.
  • Yet another form of video that will be coming to more and more Twitter feeds is TV Ad Targeting, a clever tool the company took out of beta last week that identifies someone who tweets about a show as likely to have just seen a commercial, and streams to them an accompanying digital promotion.
  • Twitter is also looking a lot like a venue for programming: Several innovative new episodic shortform series have used Twitter as a distribution platform in recent months.
  • ...9 more annotations...
  • “What it tells me is that Twitter is going to be a player in video distribution,” said Erik Flannigan, executive VP of multiplatform strategy and development at Viacom Entertainment Group
  • For Twitter, the advertising opportunity has come in an area that skeptics early on thought was inviolate territory: inside the stream of tweets from each user’s followers.
  • While Twitter has always been an effective springboard for TV, the platform previously strictly sent users to the TV set or to a link in another browser or app via retweet. That changed in June 2012, with the introduction of Twitter Cards, which essentially expanded a space once restricted to 140 characters to accommodate anything from a still photo to a video player — all without leaving Twitter.
  • For Twitter, Cards also paved the way for Amplify. Twitter first tested the initiative with ESPN last December during telecasts of BCS college football games. Thirty-second game highlights were targeted at sports fans in the Twittersphere just moments after they occurred in real time as a means of drawing more viewers from that segment of the audience most interested in the content, as well as to retain those already watching.
  • Twitter began bringing together other networks and advertisers for Amplify campaigns, including Turner Broadcasting with AT&T and Coke Zero for the NCAA men’s basketball tournament; and with Sprint, Taco Bell and Sony Pictures for NBA postseason games.
  • To wit, BBC America used Amplify for the season premiere of “Top Gear,” seeding Twitter with all sorts of video extras synched to the show’s airing but not available in the broadcast itself.
  • Having introduced TV Ad Targeting in beta mode in May, last week Twitter touted engagement metrics that should help encourage more advertisers to sign on. Among the first brands to experiment included Jaguar, Samsung and Holiday Inn.
  • Video can be intertwined with photos and text. It’s not entirely different from the model of so-called alternative reality games, but it is rooted on the social network instead of an array of websites. “I call it ‘disembodied media,’ ” said Mark Ghuneim, founder and CEO of social media tracking service Trendrr. “It’s a disembodied TV show taking place in disparate parts, times, and sources. It’s crazy in a great way.”
  • Interactive or participatory TV has been on the margins of the business for so long that it seems like it’s never going to happen. But Twitter may be just the soil where a long-delayed germination could actually take root. Let’s not forget that the average member of any audience has a device in their pocket capable of transmitting quality video — how can that not disrupt the traditional understanding of what programming is?
Carri Bugbee

No March Madness for Cord Cutters | Re/code - 1 views

recode.net/...march-madness-for-cord-cutters

shared by Carri Bugbee on 17 Mar 14 - No Cached
  • A good chunk of the tournament’s 67 games will only be available to people who have access to Turner-owned cable channels TNT, TBS and TruTV. And for the first time ever, that includes the two semifinal games on Saturday, April 5: If you don’t have pay TV, or a friend who does, and you don’t want to watch the Final Four games at a bar, you’re going to be out of luck.
  • Big-time sports have been migrating from free broadcast channels to pay channels for some time.
Carri Bugbee

Cards is the name of the game and Twitter's holding aces - Lost Remote - 0 views

lostremote.com/d-twitters-holding-aces_b44459

Twitter cards social TV socialTV second screen 2nd screen

shared by Carri Bugbee on 12 Jun 14 - No Cached
  • Twitter based information is now directly integrated into the guide of the X1 platform. Not only will users be able to scroll through the guide and see which shows are currently trending on Twitter, they will be able to reorganize and filter the programming based on what’s trending and change the channel from there.
  • Last week, Xbox and Twitter announced that Twitter will be directly integrated into the Xbox One’s TV experience. Automatically displaying tweets related to the show you are watching in a Lower Third type overlay experience as well as Trending hashtag and topic information integrated into the Xbox One’s OneGuide.
  • Curatorr may be powering curated streams of show based twitter content for EVERY show in Xbox One TV. Keeping in mind here that Curatorr is a Twitter owned product, these curated streams of content can be further fine tuned after the initial airing of shows and can then be “restreamed” as a Social DVR of sorts.
  • ...1 more annotation...
  • over one in five U.S households watching TV Everywhere content. And while still a smaller part of overall TV viewing at 6%, viewing on game consoles (Xbox One, PS4 etc..) and OTT devices (Apple TV, Chromecast, Roku etc..) saw a major increase in consumption with a 123% increase.
Carri Bugbee

Apple TV is a radical rethinking of your relationship with the hardware and games you o... - 0 views

www.polygon.com/...technology-slicing-tags-200-mb

shared by Carri Bugbee on 27 Oct 15 - No Cached
  • developers — including game makers — must constrain their initial app downloads to 200 MB or less. That size seems paltry on a device that ships in 32 GB and 64 GB flavors. Even on smartphones, games can be much larger than 200 MB. On Apple TV, there's far more to the story.
  • Apple's vision for a future where apps download quickly and transparently and nobody has to worry about managing storage space. tvOS will do that for you.
Carri Bugbee

Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google... - 0 views

marketingland.com/k-only-8-google-shut-out-32420

Twitter SuperBowl television socialTV facebook

shared by Carri Bugbee on 04 Feb 13 - No Cached
  • Carri Bugbee on 04 Feb 13
     
    When it comes to second-screen advertising, it's Twitter's world now and there's no close second place.
Carri Bugbee

Why the NFL made Twitter its first social draft pick | Internet & Media - CNET News - 1 views

news.cnet.com/...er-its-first-social-draft-pick

socialTV nfl social TV twitter television TV amplify

shared by Carri Bugbee on 30 Sep 13 - No Cached
  • or the first time ever, the organization has partnered with a social network to share, in its own terms, "some of the most valuable content in the entertainment business."
  • video clips will include near-instant replays from Thursday night games, Sunday post-game highlights, analysis, news, and fantasy football advice. Videos will be appended with pre-roll, 5- to 8-second advertisements from Verizon and another unnamed sponsor. Twitter and the NFL will share advertising, though the exact terms of the arrangement are unknown.
Carri Bugbee

Twitter to tip off instant replays for March Madness - 0 views

www.usatoday.com/...1996539

march madness social TV socialTV twitter ads Twitter

shared by Carri Bugbee on 19 Mar 13 - No Cached
  • "Instant replay plays to Twitter's strength of news in real time and on mobile," says Glenn Brown, director of promoted content and partnerships at Twitter, which is partnering with Turner Broadcasting. A third party, Silicon Valley-based SnappyTV, is supplying the underlying technology to deliver 15-second video highlights. Consumers can follow @marchmadness for video.
  • The "instant replay" concept, which Twitter introduced last year with ESPN for college bowl game highlights, offers Twitter a way to strike up advertising sponsorships. Also, it fortifies Twitter's format for brand names to embrace the microblogging service.
  • Eventually, eMarketer estimates Twitter will account for 13% of U.S. social-advertising revenue by 2014 ($807.5 million), compared with 5.5% last year ($288.3 million).
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  • Twitter's Brown says the idea of posting real-time video on mobile devices via Twitter has created "lots of interest from advertising networks" for sports and non-sports events.
Carri Bugbee

Nielsen Agrees to Expand Definition of TV Viewing - 1 views

www.hollywoodreporter.com/...es-expand-definition-tv-422795

socialTV television Nielsen ratings social TV analytics

shared by Carri Bugbee on 21 Feb 13 - No Cached
  • networks for years have complained that total viewing of their shows isn't being captured by traditional ratings measurements. This is a move to correct that.
  • decision to expand beyond traditional TV ratings measurement came out of a meeting in New York on Tuesday of the What Nielsen Measures Committee, a group that has been meeting for nearly a year.
  • By September 2013, when the next TV season begins, Nielsen expects to have in place new hardware and software tools in the nearly 23,000 TV homes it samples. Those measurement systems will capture viewership not just from the 75 percent of homes that rely on cable, satellite and over the air broadcasts but also viewing via devices that deliver video from streaming services such as Netflix and Amazon, from so-called over-the-top services and from TV enabled game systems like the X-Box and PlayStation.
Carri Bugbee

MediaPost Publications TV Begins Eroding As Primary Video Device: Forcing Redefinitions... - 0 views

www.mediapost.com/...mary-video-device-forcing.html

shared by Carri Bugbee on 17 Jun 12 - No Cached
  • top Nielsen executive says the media ratings giant has begun working with its clients to “redefine” the very nature of the households it measures. The reason, Pat McDonough, senior vice president-insight and analytics at Nielsen, said Monday during the opening session of the Advertising Research Foundation’s annual Audience Measurement conference in New York, is that Americans increasingly are accessing video programming from non-traditional devices and in non-traditional ways.
  • Of the 6.3% of household video consumption that takes place, McDonough said about 3% each currently is being done either online or via mobile devices, and that other devices like video game consoles are rising fast. She said other big trends are the aging and the multicultural diversification of American households -- but despite all those trends, Americans are watching more video programming than ever before: an average of 35 hours per week.
  • “We are spending more time watching video than we are working,” McDonough added, alluding to average U.S. labor estimates.
Carri Bugbee

TV x Twitter: New findings for advertisers and networks - 0 views

blog.twitter.com/...s-for-advertisers-and-networks

socialTV social tv television TV Twitter advertising

shared by Carri Bugbee on 08 Feb 14 - No Cached
  • Carri Bugbee on 08 Feb 14
     
    1. #hashtags in TV ads drive positive brand conversation. To analyze the impact of hashtags in TV ads on Twitter earned media, we studied more than 500 television commercials in the consumer electronics category. We analyzed over 63,000 comments in response to those ads, across more than 100,000 television airings. We found that hashtags drive significantly more earned media for brands. TV ads with hashtags had 42% more Tweets about the ads than those without hashtags. 2. Twitter keeps viewers tuned in to advertising. 3. Twitter makes TV ads more effective.
  • Carri Bugbee on 30 Apr 14
     
    People love to watch TV with Twitter. During recent events like #SuperBowlXLVII with over 24.9M Tweets about the game and halftime, or last season's finale of "Pretty Little Liars" with a record-breaking 1.9M Tweets (as measured by Nielsen's SocialGuide) it's clear that TV and Twitter are better together.
Carri Bugbee

How Intel TV failed -- pay attention, Google and Apple | Internet & Media - CNET News - 0 views

news.cnet.com/...pay-attention-google-and-apple

intel TV OTT over-the-top social TV socialTV television TV Intel Verizon

shared by Carri Bugbee on 31 Dec 13 - No Cached
  • or Internet-based TV to be a competitive option, it either needs to be cheaper than cable and satellite or it needs to provide the content that subscribers want in a better way.
  • For the companies still working on Web TV, it would mean charging less than traditional competitors for a service while paying more than traditional competitors to offer it.
  • for a Web TV offering to be truly Web TV, it would need to offer all the channels consumers want alongside the "over-the-top" video capabilities like Netflix and Hulu that they associate with Internet viewing.
  • ...5 more annotations...
  • The idea of an online player taking over has affirmed cable and satellite companies' positions in the landscape and made all players realize what they could lose by rocking the boat, said Brannon.
  • The prospect of new tech competitors reiterated how important the traditional distributors are -- with their massive subscriber bases -- to media companies, who need as many people watching their programming as possible -- all while measuring how many of them there are -- in order to raise ad rates, he said.
  • average U.S. consumer packs in nearly 60 hours of media content each week, and more than half of that -- 35.1 hours -- is traditional television, according to Nielsen's latest cross platform report.
  • amount of time spent watching traditional TV has shrunk from a year earlier, supplanted by more time spent watching video on the Internet, game consoles, and mobile phones.
  • As Intel proved, the easy part was creating a new technology to deliver television with a user interface that beats cable and satellite. Test versions of OnCue have been deployed in Intel employees' homes for months. The hard part is content. Be it TV shows, sports programs, or live events, content is expensive to produce and it's expensive to license.
Carri Bugbee

SimulTV launches a single-screen 'second screen' experience | VentureBeat - 0 views

venturebeat.com/...-launches-online-social-tv-app

socialTV social TV second screen 2nd screen Sumultv connected TV Smart TV

shared by Carri Bugbee on 10 Jul 13 - No Cached
  • TV Guide rolled out an app to see what’s playing, watch whatever’s on, and also tweet, post, and blog about it. And that Apple is rumored to be releasing a mini-TV tablet to enable an iOS-style second-screen experience.
  • SimulTV’s solution is to combine both screens, right on the web. So your football game, Twitter conversations, Facebook messages, online search, and text and voice chat with others on SimulTV who are watching the same thing as you.
  • by this summer, SimulTV promises to have more than 100 channels, including ”top channels” from Latin America, China, Japan and Europe, plus 5,000 video-on-demand titles. The service is HD-quality, with picture-in-picture for the truly ADHD social TV aficionados, and according to the company, takes only half the bandwidth of typically required.
Carri Bugbee

Inside the Asylum, One of the Most Successful Low-Budget Movie Studios - 0 views

www.psmag.com/...escapes-from-the-asylum-60701

netflix B movies asylum

shared by Carri Bugbee on 02 Aug 13 - No Cached
  • Today, the dynamic between low-budget producer and content-hungry distributor has flipped. Netflix doesn’t just stream films—it wills them into existence. The composition of contemporary B movies is dictated by middlemen like Netflix and Redbox, international direct-to-DVD distributors, and cable networks like Syfy, all of which pad their offerings with Asylum originals tailored to their needs.
  • The nimble creative process is “cashing in on this shifting moment in film consumption between the demise of the video store and the rise of streaming,” says Davis.
  • Filtering in low-budget films with the high-budget versions “fuels this perception that there’s a wealth of new content.”
  • ...3 more annotations...
  • When Latt runs down the list of the Asylum films slated for production in the first half of this year, it sounds like a list of hot-button search terms: zombies, sharks, haunted houses, talking dogs
  • We don’t really know the consumer. The consumer is too big and too fractionalized. All we know is we’re making a film for Netflix, and they tell us what they want.”
  • “This isn’t about trying to get you to watch our movie,” they wrote. “This is about gaming the system. This is about taking a stand. Against math.”
  • Carri Bugbee on 02 Aug 13
     
    The consumer is too big and too fractionalized. All we know is we're making a film for Netflix, and they tell us what they want."
Carri Bugbee

The future of storytelling: People want to befriend characters and influence their deci... - 0 views

thenextweb.com/...-and-influence-their-decisions

characters storytelling transmedia social TV socialTV social media

shared by Carri Bugbee on 14 Aug 13 - No Cached
  • “Technology is creating new opportunities to engage with narratives—but it’s not just about accessing more content in more places; it’s about the opportunity to bring stories out of the screen and into our lives,”
  • “We found audiences are more ready than ever to embrace new tech-driven possibilities for stories to impact us more deeply: allowing us to see new points of view, inspiring us to live better, and even changing the ways we think about brands.”
  • 78 percent of people want to “friend” a character digitally – meaning they would receive updates via platforms like Facebook or via SMS – and would like to be able to sway the outcome of a particular decision, as they would with real friends, perhaps.
  • ...5 more annotations...
  • Other findings included that 87 percent of people want to be able to get more perspective on a story by seeing through a particular character’s eyes or changing the point-of-view altogether and switch to a different character.
  • 91% say narratives with a “real-time” story-world would motivate them to tune in more often to ensure they weren’t missing anything,” the report said.
  • 41 percent of people use a second screen at least once per week while watching TV. Additionally, 67 percent say that using a second screen to interact with TV content would increase their overall TV viewing. The most popular second screen activities while watching TV tended to be goal-oriented, such as earning rewards (80% interested), voting to decide a show’s outcome (79%), or making a purchase (76%).
  • 92 percent of respondents agreed that there was a “a real opportunity for brands to make ads feel more like a story or a game that they’d naturally choose to engage with”
  • people want a more immersive story-telling experience across different devices, and one in which characters continue to live out their lives,
Carri Bugbee

More media consumers are cutting the cable cord | McClatchy - 0 views

www.mcclatchydc.com/...dia-consumers-are-cutting.html

shared by Carri Bugbee on 23 Sep 13 - No Cached
  • The vast majority of Americans – 95 percent – still watch television using traditional cable or satellite options, according to Nielsen. But the number of households that choose to opt out of cable or satellite TV is on the rise, from 2 million in 2007 to 5 million in 2013, Nielsen’s data show.
  • “This scares the bejesus out of the cable and satellite people,” said Jim Barry, a spokesman for the Consumer Electronics Association in Arlington, Va. “I think it’s going to change the business model.”
  • A main driver behind the high cost of cable and satellite in recent years is the expensive license fees networks pay sports leagues to broadcast their games. The cost gets passed on to consumers to pay for the “bundles” of channels they get with their cable satellite subscriptions, whether they plan to watch sports or not.
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  • Aereo relies on tiny antennas located in the company’s data centers that pick up local channels’ signals and beam them over the Internet to customers. For a monthly membership of $8 to $12, Aereo customers can watch the channels streaming live online or save them on virtual digital video recorders for later.
  • TV networks have responded: ABC, CBS, Fox, NBC and PBS are suing Aereo, claiming that its service violates copyright law by selling access to their content without their permission. A federal appeals court ruled in Aereo’s favor earlier this year,
Carri Bugbee

Multiple TV related apps cooperate to amplify their advantages - nScreenMedia - 0 views

www.nscreenmedia.com/...-amplify-their-advantages.html

shared by Carri Bugbee on 03 Dec 13 - No Cached
  • A mélange of TV resource apps are getting together to help each other, and their users. Dijit, Thuuz, Tomorrowish, IVA and Simple.TV are partnering to integrate their products and services. The theory seems to be that they are stronger working together, rather than alone. Given the non-competitive positioning of each, this could be a boon for TV viewers. First a quick summary of what each of the companies does. Dijit’s NextGuide helps TV viewers discover new TV shows and remember to watch them. Thuuz provides real-time sports updates helping fans tune to the most interesting game on TV at any given time. Tomorrowish let’s viewers watching a show or event on-demand replay the social media buzz from the first broadcast. Internet Video Archive (IVA) specializes in providing show and movie trailers. Simple.TV provides live TV and network DVR services.
Carri Bugbee

Broadcast Television's Screens Are Alive | TVNewsCheck.com - 0 views

www.tvnewscheck.com/...-televisions-screens-are-alive

shared by Carri Bugbee on 17 Apr 14 - No Cached
  • “For movies and retailers, time-shifting can be a concern,” says Starcom’s Bowe. “That is why live TV is interesting to a lot of TV advertisers. Advertisers are demanding immediacy. Amassing an audience on a particular night is important.” Combating ad skipping empowered by the DVR is a bigger issue for TV stations than it is for network TV.
  • Advertisers typically buy local TV using Nielsen’s live-only or live-plus-same-day program ratings. Network TV is bought on C3 commercial ratings, which includes live viewing and three days of DVR playback. That means local TV advertisers pay for viewers who fast-forward through their commercials.
  • Live TV and social media were made for each other. In 2013, 36 million people in the United States sent 990 million Tweets about TV shows they were watching live, according to Nielsen SocialGuide. Moreover, 84% of people who have smartphones or computer tablets use those devices while watching TV.
  • ...1 more annotation...
  • During the Super Bowl in February, Twitter was on fire. The game and its commercials generated some 1.8 billion tweets that were seen by 15.3 million Twitter users. The esurance spot prompted the most Twitter chatter, with 1.2 million Twitter users posting nearly 1.9 million messages about it.
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