Your Brain While Watching Orange Is the New Black - Shape Magazine - 0 views
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Like a perfectly addictive drug, almost every aspect of the television viewing experience grabs and holds your brain’s attention, which explains why it’s so tough to stop watching after just one (or three) episodes of Orange is the New Black.
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Characters run or shout or shoot accompanied by sound effects and music. No two moments are quite alike. To your brain, this kind of continuously morphing sensory stimulation is pretty much impossible to ignore, explains Robert F. Potter, Ph.D., director of the Institute for Communication Research at Indiana University.
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“Our brains are hardwired to automatically pay attention to anything that’s new in our environment, at least for a brief period of time,” he explains. And it’s not just humans; all animals evolved this way in order to spot potential threats, food sources, or reproductive opportunities, Potter says.
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