Your Brain While Watching Orange Is the New Black - Shape Magazine - 0 views
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Like a perfectly addictive drug, almost every aspect of the television viewing experience grabs and holds your brain’s attention, which explains why it’s so tough to stop watching after just one (or three) episodes of Orange is the New Black.
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Characters run or shout or shoot accompanied by sound effects and music. No two moments are quite alike. To your brain, this kind of continuously morphing sensory stimulation is pretty much impossible to ignore, explains Robert F. Potter, Ph.D., director of the Institute for Communication Research at Indiana University.
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“Our brains are hardwired to automatically pay attention to anything that’s new in our environment, at least for a brief period of time,” he explains. And it’s not just humans; all animals evolved this way in order to spot potential threats, food sources, or reproductive opportunities, Potter says.
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“This also explains how you can sit in front of the TV and binge for hours and hours at a time and not feel a loss of entertainment,” he says. “You brain doesn’t have much time to grow bored.”
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Studies show that, by this point, most of your brain activity has shifted from the left hemisphere to the right, or from the areas involved with logical thought to those involved with emotion. There has also been a release of natural, relaxing opiates called endorphins, research indicates.
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You’re noodle isn’t really analyzing or picking apart the data it’s receiving. It’s basically just absorbing. Potter calls this “automatic attention.” He says, “The television is just washing over you and your brain is marinating in the changes of sensory stimuli.”
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At the same time, the content of your television show is lighting up your brain’s approach and avoid systems, Potter says. Put simply, your brain is pre-programmed for both attraction and disgust, and both grab and hold your attention in similar ways. Characters you hate keep you engaged just as much (and sometimes more) than characters you love.
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Like any addictive drug, cutting off your supply triggers a sudden drop in the release of those feel-good brain chemicals, which can leave you with a sense of sadness and a lack of energy, research shows. Experiments from the 1970s found that asking people to give up TV for a month actually triggered depression and the sense that the participants had “lost a friend.”