What are some best practices in writing email subject lines? | MailChimp.com - 0 views
Seth's Blog: You already have permission - 0 views
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You already have permission Just saying. You have permission to create, to speak up, and stand up. You have permission to be generous, to fail, and to be vulnerable. You have permission to own your words, to matter and to help. No need to wait.
Question Marks Are to Sustainability as Coughs Are to the Flu - Bloomberg - 0 views
Get Creating Fame for FREE When You Enroll in B-School | LKR Social Media - 0 views
LLC vs. S Corp: Which Is Right for Your Startup? - 0 views
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With LLCs and S Corporations, members and shareholders are able to pass company losses to their personal income reporting.
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In some circumstances, the LLC lets you pass more loss than in an S Corporation, most notably when it comes to real estate.
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6. Reinvesting Profits There’s another twist regarding the LLC, S Corp and your taxes. As pass-through entities, individual owners of an S Corporation or LLC are liable for any taxes owed on profits — whether that money is retained in the company or put in their wallets. For example, if you own 50% of an S Corporation or LLC and that company makes $80,000 in profit, you need to report $40,000 in income on your personal tax return. And it doesn’t matter whether that $40,000 actually ended up in your pocket. This is known as “phantom income,” and can obviously cause a problem for some shareholders. What to know: If you plan on retaining money in the company (and would prefer not to have shareholders be personally taxed on this money), you should consider the C Corporation over both the LLC and S Corp. Of course, your specific situation may vary, so it’s always best to consult your accountant.
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How to win the sustainability story wars: Q&A with Jonah Sachs | GreenBiz.com - 0 views
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because the media marketplace is going to start wanting more messages of passion."
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Editor's note: Free Range Studios will be presenting storytelling workshops at the GreenBiz Forum in New York (Feb. 19 to 21) and San Francisco (Feb. 26 to 28), where they'll guide participants through a five-step strategy in how to best tell their sustainability story. There's a good chance you've seen some of Jonah Sachs' work.
Public Relations: Even in Our Social Era, PR Marketing Still Matters - 0 views
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Google used to think if you linked to someone on the Internet they must have valuable content. Now Google seems to believe that if you promote content with social media it is more indicative of relevant content and less likely to be faked. Though many point out social can be faked as well. The bottom line is that all external SEO efforts are counterfeit other than one: writing, designing, recording, or videoing real and relevant content that benefits those who search.”
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our public relations can no longer be about you, your company or your product; it must be about your customers.
Value Proposition Statement: How to Articulate It, Quickly - 0 views
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Here it is:
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As Adeo Ressi of the Founder Institute notes in the article "Mad Libs for Pitches" on TechCrunch: When completing an exercise like this, too many people "add useless adjectives, define their audience too vaguely and have a weak value proposition."
How to Become a Thought Leader - 0 views
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Natural thought leaders foster their curiosity, are brave enough to challenge established points of view, and [are] willing to explore approaches that may appear controversial, at least at first,”
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Here’s No. 2: “Always give it away. Thought leadership is not a revenue stream. . . . I even cringe at using it for lead generation because that context broadcasts a future sales call. Create your thought leadership with an eye toward accrual of brand value, not revenue. The dividends may be intangible, but when thought leadership flips from push to pull (writers are seeking out your opinion, conferences are inviting you to present), then you will know that you have a thought leadership hit.”
Seth's Blog: Will you choose to do it live? - 0 views
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Consultants do most of their best work live (asking questions, innovating answers) while novelists virtually never do their work live.
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Scale and impact can certainly come from creating your best work and sharing it in a reliable way. On the other hand, if you're going to be live, then yes, do it live.
Witnessing internet genius--plus Joni - 0 views
Ioby Giving Report 2012 - Touchscreen - 0 views
Beyond_the_CR_report.pdf - 0 views
Seth's Blog: The roller coaster of shipping - 1 views
Solar Panel Makers Fail to Report Waste · Environmental Management & Energy N... - 0 views
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hazardous waste that is not always reported,
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The mounting hazardous waste has raised concerns within the industry, which worries the problem could undermine its green image,
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amount of fossil fuels used to transport the waste also hasn’t been calculated in lifecycle analysis of solar panels,
The 1 Thing Every Business Executive Must Understand About Social Media | LinkedIn - 0 views
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But their ability to listen, respond and be empathic did work.
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