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It begins with an effort to communicate the business value of sustainability in terms investors already understand: the potential to drive revenue growth from sustainability-advantaged products, improve productivity (and margins) from sustainability initiatives and measurably reduce key sustainability-related risks to revenue and reputation.

Understanding how effectively a business is exploiting the new global force in business in simple terms may be a key indicator that every analyst needs to know.

n 2012, DuPont generated more than $10bn from environmentally advantaged products

Global warming, or climate change, is occurring and is primarily caused by human activity,” with 58 percent (compared to 48 percent in 2010) agreeing or strongly agreeing with the statement.

ow products are made and about the content of the products they buy

only 44 percent trust companies’ green claims,

The most effective way to affect change in personal ownership is a combination of education and guilt.  Guilt (and a little positive encouragement) changes behavior. It is known that guilt can be a great motivator for environmentally responsible behavior.  The Green Guilt survey also showed that 29% of Americans admit to suffering from “green guilt,” defined as the knowledge that you could and should be doing more to help preserve the environment. The findings also show that Americans increasingly feel an obligation to recycle.

The right combination of knowledge, access and personal responsibility is the foundation needed to move from apathetic to active participant.

The most challenging hurdle is apathy. When consumers feel disconnected from the benefits of environmentally responsible behaviors—or from the dangers present in its absence—it is easy to just not care

Here it is:

As Adeo Ressi of the Founder Institute notes in the article "Mad Libs for Pitches" on TechCrunch: When completing an exercise like this, too many people "add useless adjectives, define their audience too vaguely and have a weak value proposition."

Shaw Industries, an early adopter of cradle-to-cradle principles, is committed to making only C2C certified products by 2030. Currently more than 60% of its $4bn in total annual sales comes from certified carpet and hardwood flooring.

Numerous benefits accrue from values-first leadership. It clarifies and broadens, in the best way, how a company views itself. It changes how others view it. The products the company sells, its way of doing things and, indeed, its very existence, can be a living testimony to its support for a world of prosperity, social equity and environmental health.

most successful companies embrace good design by loudly and clearly stating their positive intentions.

Google used to think if you linked to someone on the Internet they must have valuable content. Now Google seems to believe that if you promote content with social media it is more indicative of relevant content and less likely to be faked. Though many point out social can be faked as well. The bottom line is that all external SEO efforts are counterfeit other than one: writing, designing, recording, or videoing real and relevant content that benefits those who search.”

our public relations can no longer be about you, your company or your product; it must be about your customers.

In his book Zag, Marty Neumeier defines brand as "a person's gut feeling about a product, service or company."

t rests on the recognition that attention to corporate social and environmental responsibilities is generally in the long-term economic interests of the firm.

Managers have a responsibility to consider those affected by company actions; equally, however, those stakeholders are often able to exert pressure on a company if it does not—even to the extent of shutting down the business, as Coca-Cola found in Kerala.  This is particularly true for large companies subject to intense media scrutiny.

When companies implement “strategic CSR” they can find there are many benefits, including strengthened corporate and brand reputations and enhanced trust with key stakeholders (customers, employees, regulatory agencies, suppliers, and investors), improved risk management, increased revenues from innovation to identify new business opportunities, and reduced costs from efficiency improvements.