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Suzanne Pinckney

Value Proposition Statement: How to Articulate It, Quickly - 0 views

  • Here it is:
  • As Adeo Ressi of the Founder Institute notes in the article "Mad Libs for Pitches" on TechCrunch: When completing an exercise like this, too many people "add useless adjectives, define their audience too vaguely and have a weak value proposition."
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    this could be the best first step to discovering the WHY at kamik, or anywhere else, to build the authentic story for their csr communications
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    Let's start with "We help X do Y, so that Z." Then, once we have a product (or product suite), let's introduce this formula.
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