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Suzanne Pinckney

Value Proposition Statement: How to Articulate It, Quickly - 0 views

thebuildnetwork.com/...value-proposition-statement

public relations marketing reporting

shared by Suzanne Pinckney on 22 Feb 13 - No Cached
  • Here it is:
  • As Adeo Ressi of the Founder Institute notes in the article "Mad Libs for Pitches" on TechCrunch: When completing an exercise like this, too many people "add useless adjectives, define their audience too vaguely and have a weak value proposition."
  • Suzanne Pinckney on 22 Feb 13
     
    this could be the best first step to discovering the WHY at kamik, or anywhere else, to build the authentic story for their csr communications
  • Cortney McDermott on 26 Feb 13
     
    Let's start with "We help X do Y, so that Z." Then, once we have a product (or product suite), let's introduce this formula.
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