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It finds that the major barriers for SMEs are lack of financial resources, lack of knowledge, supply chain barriers, and difficulty in implementing sustainability initiatives across functions.

sustainability represents a massive opportunity for American SMEs and the entire U.S. economy

It begins with an effort to communicate the business value of sustainability in terms investors already understand: the potential to drive revenue growth from sustainability-advantaged products, improve productivity (and margins) from sustainability initiatives and measurably reduce key sustainability-related risks to revenue and reputation.

Understanding how effectively a business is exploiting the new global force in business in simple terms may be a key indicator that every analyst needs to know.

n 2012, DuPont generated more than $10bn from environmentally advantaged products